See the proof behind every metric
Want to know exactly where your numbers come from? Activity Ledgers give you a line-by-line view of the raw data behind every metric in your reports.
Learn moreContact Journey Reporting
Market to people, not averages
See every step a contact takes — from first click to final conversion. Understand real behavior, spot spam leads, and support smarter decisions.
Stalk your leads (professionally)
For most businesses, it’s impossible to see how real users interact with your marketing. What a missed opportunity! Every click tells a story. SegMetrics’ Contact Journey Reporting shows you every visit, click, tag, and action a lead takes—across platforms and over time.
The power of Contact Journey Reporting
USER JOURNEYS
The backstory behind every sale
See the exact path real customers take through your marketing — every ad click, email open, page visit, and purchase. When you can see what your best buyers actually do before they convert, you can segment smarter, personalize your messaging, and double down on the sequences that close.
LTV DRIVERS
Learn what keeps them coming back
Your highest-value customers didn't get there by accident — they followed specific paths. Contact Journey Reporting reveals the patterns behind repeat buyers so you can identify what drives loyalty, which touchpoints matter most after the first sale, and how to build sequences that turn one-time buyers into long-term customers.
FULL FUNNEL ANALYTICS
Spot friction exactly where it happens
When conversions drop, the problem is hiding in the details. Contact Journey Reporting lets you zoom into any funnel step and see exactly how contacts behave there — who moves forward, who stalls, and what they did right before dropping off. Fix the specific step, not the whole funnel.
IMPROVE ROAS
Optimize beyond that first click
Ad platforms tell you who clicked. Contact Journey Reporting tells you what happened next — and whether that click turned into real revenue. See the full post-click path your highest-value customers take, then use those patterns to refine targeting, adjust spend, and attract more buyers who actually stick.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Stop double counting your leads
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Learn moreStart smart with past data
Import years of existing data from 130+ tools the moment you connect. No waiting period, no starting from zero — get actionable insights from day one.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is Contact Journey Reporting?
Contact Journey Reporting is SegMetrics’ user-level tracking feature that shows every step a customer takes — from first click to final conversion. You get a complete, lifetime view of each contact’s journey across sessions, platforms, and devices. This helps validate your marketing data and uncover exactly how people engage with your business at every touchpoint.
What data is captured in Contact Journey Reporting?
SegMetrics captures every action a user takes across your marketing and sales stack, including:
- Clicks and page views
- Email list joins and tag updates
- Orders, subscriptions, and cancellations
- Contact profile fields and custom attributes
This full-funnel view gives you deep insight into how individual contacts move through your marketing journey — not just aggregated data.
How does SegMetrics’ Contact Journey Reporting compare to other analytics tools?
Other analytics platforms only show part of the customer journey — and usually only within their own system. SegMetrics is different because it connects to your entire marketing stack. It tracks cross-device, full-funnel, lifetime user journeys — not just campaign snapshots. This means that SegMetrics is the only tracking tool that can provide full Contact Journey Reporting.
Can I segment or filter users based on their journey data?
Yes. With SegMetrics, you can create custom reports based on any action in a user's journey — like specific tags, purchases, campaigns, or page visits. This helps you identify patterns and build more effective funnels based on actual user behavior.
Is SegMetrics’ Contact Journey Reporting accurate?
Yes! Contact Journey Reporting is powered by SegMetrics’ cross-platform, cross-device, privacy-compliant tracking system. That means:
- 100% transparent, lifetime contact journey data
- Verified attribution throughout your entire funnel
- Full visibility into every click, lead, and conversion
Because every event is linked to a real user action, you can trust the data behind every report and dashboard.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.