Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Learn moreMulti-Segment Analysis
It’s like Moneyball for your marketing
Pick any two variables in your marketing data and see how they interact. The relationships between segments, channels, and offers are where your biggest wins hide.
Compare two segments, instantly
Seeing metrics in isolation only tells part of the story. With Multi-Segment Analysis, you can compare any two data points — like ad, channel, tag, platform, location or product — to uncover powerful patterns between them. This lets you get granular on the exact flows driving your business.
The power of Multi-Segment Analysis
SEGMENT ANALYSIS
One funnel, many journeys
The same funnel performs differently for every audience. Paid leads, organic visitors, and social traffic all convert at different rates and for different reasons. Multi-Segment Analysis lets you compare how each group moves through your funnel — so you can optimize every step for the audience actually taking it.
HIGH-LTV CUSTOMERS
Discover your hidden MVPs
Your highest-value customers share patterns you can't see in top-line reports. Multi-Segment Analysis reveals which source-and-offer combinations attract buyers who spend the most over time. Once you know the recipe — which channel, which entry point, which product — you can invest in repeating it.
PERSONA RESEARCH
Go beyond the averages
An average customer doesn't exist — it's a blend of very different people making very different decisions. Multi-Segment Analysis lets you compare how distinct personas actually behave across your marketing. See where they diverge, what drives each group, and where a one-size-fits-all approach is costing you.
DATA-DRIVEN MARKETING
When data says “don’t bother”
Not every channel, audience, or offer is worth your time — but gut feelings are a bad way to make that call. Multi-Segment Analysis shows you which combinations consistently underperform, backed by real numbers. Cutting what doesn't work frees up budget and focus for what does. No drama, just data.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Seeing is believing
Your marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
Learn moreMarket to people, not averages
See every step a contact takes — from first click to final conversion. Understand real behavior, spot spam leads, and support smarter decisions.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is Multi-Segment Analysis?
Multi-Segment Analysis is a feature in SegMetrics that lets you evaluate how multiple marketing variables interact — such as how lead source affects lifetime value or how channel impacts daily acquisition rates. It’s designed to uncover correlations that would be hard to spot using single-dimension reports.
How does Multi-Segment Analysis work?
Using SegMetrics’ Data Explorer, you can select a core metric (like MRR or conversions), then compare it across multiple dimensions. For example:
- How does first-click source influence long-term retention?
- Which ad platforms deliver the highest customer LTV?
- How do marketing channels impact subscription rates or churn?
- What is the deal flow from different ads?
This lets you move from surface-level insights to deep, data-driven answers in just a few clicks — no SQL or BI tools needed.
How does SegMetrics’ Multi-Segment Analysis compare to other analytics tools?
Multi-Segment Analysis is typically found in enterprise-level BI platforms that require technical setup and dedicated analysts. SegMetrics brings this capability to marketers through an intuitive, no-code interface — built on SegMetrics’ accurate, full-funnel, cross-platform tracking. You get enterprise-level analysis without the enterprise overhead.
Is SegMetrics’ Multi-Segment Analysis easy to use?
Yes. Multi-Segment Analysis is part of SegMetrics’ user-friendly Data Explorer. You can:
- Choose your key metric and comparison dimensions from dropdowns
- Apply filters, timeframes, and attribution models
- Visualize data in real-time using customizable charts and tables
It’s designed for marketers — no coding, no training required.
What types of marketing questions can Multi-Segment Analysis answer?
SegMetrics’ Multi-Segment Analysis helps answer complex questions like:
- Which campaign sources lead to high-value customers over time?
- How does first-click attribution compare to last-touch ROI?
- What mix of email tags and landing pages increases conversion rates?
- How does retention differ by ad platform and offer type?
These insights help optimize acquisition, retention, and ROI with real data — not guesses.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.