Stop treating tags as labels and start using them as profit signals.
With the SegMetrics Nurture Dashboard, you can see the real inputs and outputs behind every tag in your system.
What channels drive the most demos, trials and sales? How much does LTV of a lead jump between webinar registration and attendance? What is the lead value for each of your segments – and what channels fill your most valuable segments?
Find the routes through your marketing that have the highest ROI, as well as the hidden dropoffs undercutting your results.
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Our Nurture Dashboard makes it easy to analyze how specific events in your marketing funnel impact your bottom line. Filter by any tag to see trends, revenue and lead value over time.
Shine a light on the tag-based actions that produce the most leads, customers, revenue and lead value. Or dig into the channels and referrers that drive that engagement.
With our Nurture Dashboard’s Tagging Orbit, you can see all of the different paths leads take to become customers – and which are the most lucrative.
Once a tag is applied, how long does it take a lead to become a customer? Discover the fast and slow lanes in your marketing.
“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”
The SegMetrics Nurture Dashboard gives you a tag-driven view of how engagement throughout your marketing impacts sales, revenue and lead value.
The Deal Pipelines Dashboard tracks the performance of the tags used in your CRM and email platform. This is a great way to track engagement with and value driven by things like:
The Nurture Dashboard from SegMetrics shows you all of the inputs and outputs behind the tags in your system. For inputs, you can see how different channels, referrals and other sources drive specific steps in your marketing funnel. For outputs, you can track how specific steps impact sales, lead value and lifetime revenue. This tag-driven view of your data empowers you to optimize any step in your marketing funnel for revenue.
Yes! You can filter SegMetrics’ Nurture Dashboard by any tag. This lets you explore the results of any tag-driven action in your marketing. You can also filter by time window, channel, product, country and more – compare how different segments react to your funnel.
SegMetrics connects data from all your marketing tools – including your CRM, email provider, ad platforms, payment processor and more – into a single source of truth. End result? Transparent, lifetime, full-funnel analytics. This means you can see the full-funnel, lifetime impact behind any tag in your marketing system.
Most marketing analytics is siloed by marketing tool. This means you get the surface level, immediate-engagement data provided by the tool, but it’s not connected to lifetime revenue. With SegMetrics, you can see the full-funnel, lifetime revenue impact for any tag-based action.
To get started, we recommend you hook up:
SegMetrics supports 130+ native integrations, making it easy to plug into your stack.
The Nurture Dashboard is built for:
Yes! See all of our plans at https://segmetrics.io/pricing/.
