Google and Meta will NEVER give you truly accurate ad data. They only see their own clicks, and they’re graded on those clicks. That’s how Meta shows you 100 purchases, Google shows 70, but your payment processor only shows 50. What’s real?
SegMetrics fixes the problem. With full-funnel tracking and integrations with 100+ ad platforms, CRMs, email providers, and payment processors – SegMetrics lets you accurately see the lifetime revenue impact of every ad, platform, campaign, and segment.
Stop guessing what’s driving your ad results. SegMetrics gives you ad data you can trust – and optimize.
Trusted by 3,000+ Marketers and Agencies
Our Advertising Dashboard tracks ad spend, ad leads, customers, revenue, ROAS and more – so you can catch spikes and slides early. Get real-time and lifetime insights for all your ad KPIs.
Compare ROAS, LTV and other KPIs for all your ad platforms. Meta, Google, LinkedIn – all of them. Stop wasting money on ad platforms that don’t deliver customers and double-down on those that do.
See performance at every level of your ad program – campaigns, ad sets, and even individual ads. All within SegMetrics. All backed by transparent data.
Explore your ad data without spreadsheets. With SegMetrics, you can filter your ad data by tags, lists and customer contact fields in your CRM. Instant ad insight.
“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”
The SegMetrics Advertising Dashboard is your single source of truth for your paid media performance. It combines ad platform data with your CRM and payment processor to show the full impact of every piece of your ad program. Compare ad platforms, campaign, sets/groups and creative by numerous metrics, including lifetime revenue.
The Advertising Dashboard tracks all your key advertising KPIs, including:
Use the dashboard to make confident, data-backed decisions about your ad strategy:
Yes, the Advertising Dashboard is fully customizable. You can filter data by CRM tags, custom contact fields, products, platforms, campaigns, creative and more. You can switch attribution models and adjust time windows on the fly. You can also save views for future analysis or sharing.
Absolutely! SegMetrics reconciles ad clicks with real customer conversions using CRM and payment data – not just ad-level clicks. We de-duplicate events, link contacts to purchases, and provide full drill-down visibility into every metric. If we say you have 100 sales from ads, we will show you all 100 names and emails.
Most dashboards only show you partial data based on a single platform’s pixel. SegMetrics’ Advertising Dashboard connects data across all your ad platforms, CRM, and payment systems. It gives you contact-level transparency – so your ROAS is accurate and defensible.
You’ll need to connect at least one ad platform, your CRM, and your payment processor. SegMetrics supports 100+ native integrations, including Google Ads, Meta Ads, Stripe, PayPal, HubSpot, ActiveCampaign, and more.
This dashboard is designed for:
Yes! See all of our plans at https://segmetrics.io/pricing/.
