Conversion Feeder
Train your ad platform AI’s on accurate sales data
Learn moreAdvertising Dashboard
Everything you
want to know about your ads
Meet the advertising dashboard that proves what works, flags what doesn’t, and lets you scale with confidence.
Are your ads driving lifetime revenue…or just clicks?
Google and Meta will NEVER give you truly accurate ad data. They only see their own clicks, and they’re graded on those clicks. That’s how Meta shows you 100 purchases, Google shows 70, but your payment processor only shows 50. What’s real?
SegMetrics fixes the problem. With full-funnel tracking and integrations with 100+ ad platforms, CRMs, email providers, and payment processors – SegMetrics lets you accurately see the lifetime revenue impact of every ad, platform, campaign, and segment.
Stop guessing what’s driving your ad results. SegMetrics gives you ad data you can trust – and optimize.
Trusted by 3,000+ Marketers and Agencies
Inside the
Advertising Dashboard
Tired of guessing on the lifetime value of your ads? SegMetrics brings every metric, trend, and insight into focus so you can scale smarter and faster.
Ad KPIs
Spot ad trends before they cost you
Our Advertising Dashboard tracks ad spend, ad leads, customers, revenue, ROAS and more – so you can catch spikes and slides early. Get real-time and lifetime insights for all your ad KPIs.
- Visitors
- Leads
- ROAS
COMPARE ROAS
Find your best ad platform
Compare ROAS, LTV and other KPIs for all your ad platforms. Meta, Google, LinkedIn – all of them. Stop wasting money on ad platforms that don’t deliver customers and double-down on those that do.
- Referrers
- Ads
- REvenue
Ad Optimizations
Drill down into your ad results
See performance at every level of your ad program – campaigns, ad sets, and even individual ads. All within SegMetrics. All backed by transparent data.
- Visitors
- Ads
- Conversion
Ad Management
Unlock advanced ad reporting
Explore your ad data without spreadsheets. With SegMetrics, you can filter your ad data by tags, lists and customer contact fields in your CRM. Instant ad insight.
- Referrer
- Tags
- Sales
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden
profits in your marketing
Even more
powerful features...
Discover other ways that SegMetrics can help optimize your acquisitions.
Team Dashboards
Give anyone on your team access to the same reports
Learn moreData Visualization Tools
Spot the opportunities hiding in even the most complex data
Learn moreAdvertising Dashboard FAQ
What is the SegMetrics Advertising Dashboard?
The SegMetrics Advertising Dashboard is your single source of truth for your paid media performance. It combines ad platform data with your CRM and payment processor to show the full impact of every piece of your ad program. Compare ad platforms, campaign, sets/groups and creative by numerous metrics, including lifetime revenue.
Which KPIs are tracked in the Advertising Dashboard?
The Advertising Dashboard tracks all your key advertising KPIs, including:
- Spend, impressions, clicks, CTR, CPC, CPM, CPA
- ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost)
- Revenue, AOV (Average Order Value), LTV (Lifetime Value)
- Lifetime results at the campaign, ad set, and ad level
What can I do with the Advertising Dashboard?
Use the dashboard to make confident, data-backed decisions about your ad strategy:
- Identify which platforms, campaigns, or ads to scale or cut
- Optimize ad creative and audience targeting
- Adjust budgets based on ROAS and long-term LTV
- Eliminate guesswork and double-down on what works
- Defend your ad budget with verified, cross-platform data
Can I customize or filter the Advertising Dashboard?
Yes, the Advertising Dashboard is fully customizable. You can filter data by CRM tags, custom contact fields, products, platforms, campaigns, creative and more. You can switch attribution models and adjust time windows on the fly. You can also save views for future analysis or sharing.
Is the data in the Advertising Dashboard accurate?
Absolutely! SegMetrics reconciles ad clicks with real customer conversions using CRM and payment data – not just ad-level clicks. We de-duplicate events, link contacts to purchases, and provide full drill-down visibility into every metric. If we say you have 100 sales from ads, we will show you all 100 names and emails.
How is SegMetrics’ Advertising Dashboard different from other ad dashboards?
Most dashboards only show you partial data based on a single platform’s pixel. SegMetrics’ Advertising Dashboard connects data across all your ad platforms, CRM, and payment systems. It gives you contact-level transparency – so your ROAS is accurate and defensible.
What integrations do I need for the Advertising Dashboard?
You’ll need to connect at least one ad platform, your CRM, and your payment processor. SegMetrics supports 100+ native integrations, including Google Ads, Meta Ads, Stripe, PayPal, HubSpot, ActiveCampaign, and more.
Who should use the Advertising Dashboard?
This dashboard is designed for:
- Growth teams and founders running paid campaigns
- Marketing managers who need to prove ROI
- Agencies managing multiple clients
- Anyone who wants to track, optimize, and scale ad performance with real revenue data
Is the Advertising Dashboard included in all SegMetrics plans?
Yes! See all of our plans at https://segmetrics.io/pricing/.