Server-Side Tracking
Track every user interaction, even the ones blockers try to hide. With server-side tracking, your data stays intact—and your ROI gets sharper.
Most tracking tools rely on browser pixels—and that means lost data when ad blockers or privacy settings get in the way. SegMetrics uses GDPR-compliant server-side tracking to capture every click, view, and conversion directly from your site—so you always get the full picture, no matter what.
PRIVACY COMPLIANCE
Ad blockers, iOS privacy changes, and browser restrictions are eating your tracking data — and most tools can't do anything about it. Server-side tracking captures interactions directly from your server, not the browser, so blockers never see it. You get complete data regardless of what your visitors have installed. Apple-proof your marketing.
FUNNEL REPORTING
When 30-40% of your visitors are invisible to browser-based tracking, your funnel reports are lying to you. Drop-off rates look worse than they are, conversion rates look better, and you're optimizing based on incomplete data. Server-side tracking fills the gaps so your funnel reports reflect what's actually happening.
IMPROVE ROAS
Missing tracking data means missing revenue attribution — which means your ROAS numbers are wrong. Server-side tracking captures the conversions that browser pixels miss, so you can see the true return on every campaign. Stop killing profitable ads because your tracking made them look like they weren't working.
CONVERSION RATE OPTIMIZATION
You can't optimize what you can't measure accurately. When tracking gaps distort your conversion data, every A/B test, landing page tweak, and offer change is built on shaky ground. Server-side tracking gives you the clean, complete dataset you need to make optimization decisions that actually hold up.
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Learn moreYour marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
Learn moreExpert-built dashboards covering every critical area of your marketing — ready the moment you connect your data. No setup, no spreadsheets, no waiting.
Learn moreTrusted by 3,000+ Marketers and Agencies
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Start your 14-day free trial of SegMetrics today!
Server-Side Tracking in SegMetrics is a lightweight code snippet that sends first-party marketing data directly from your website’s server to your SegMetrics account. Because the data is collected server-to-server, it bypasses ad blockers, cookie restrictions, and browser limitations — giving you more complete and reliable tracking than traditional JavaScript-based analytics.
Yes. SegMetrics’ Server-Side Tracking is fully GDPR-compliant out of the box. You can collect accurate, first-party user data while staying aligned with privacy regulations like GDPR, CCPA, and others — no complicated workarounds or legal headaches required.
Many analytics platforms don’t offer true server-side tracking — and those that do often lack full integration with client-side tracking or native marketing tools. SegMetrics combines all three:
This hybrid approach gives you the most complete and accurate customer tracking available — across devices, platforms, and time.
Yes! Our Server-Side Tracking is powered by SegMetrics’ cross-platform, cross-device, privacy-compliant attribution engine. That means you get:
Because the data is collected directly from your server, it’s more resistant to tracking loss — and more reliable for making high-stakes marketing decisions.
Yes. SegMetrics Server-Side Tracking can be configured to respect your existing consent management platform (CMP) or cookie banner setup. You stay compliant while maintaining tracking accuracy — no code conflicts or privacy issues.
I don’t care what people use, but think everyone should use something more than basic GA data.
SegMetrics is the best tool to track your ads performance
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
Check out SegMetrics.
SegMetrics is good
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.
