Historical Data Access
Import years of existing data from 130+ tools the moment you connect. No waiting period, no starting from zero — get actionable insights from day one.
Why start from scratch? SegMetrics grabs your historical data from 130+ tools and brings it to life. Hit the ground running, spot what worked and what flopped, and make smarter moves from day one. Make your marketing data a competitive advantage.
FUNNEL HACKING
Some funnel problems don't show up in a week of data — they've been quietly draining conversions for months. Historical data import lets you spot persistent drop-offs and long-running leaks the moment you connect. Instead of waiting to collect enough data to see the pattern, you already have it.
CUSTOMER RESEARCH
Customer behavior shifts gradually — buying patterns change, engagement drops, segments that used to convert stop converting. With years of historical data loaded from day one, you can spot these trends immediately. See how different audiences have evolved over time and adjust your strategy based on real long-term patterns.
MARKETING ANALYSIS
Most analytics tools start tracking the day you install them — everything before that is a black hole. SegMetrics pulls in your full history from every connected tool, so you can trace performance shifts back to their source, compare year-over-year trends, and make decisions with the full picture instead of a snapshot.
INCREASE LTV
Your highest-value customers have been telling you what works — through years of purchases, engagement, and loyalty. Historical data import lets you study those patterns from the start: how they found you, what kept them buying, and which touchpoints mattered most. Use those insights to build more customers just like them.
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Learn moreYour marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
Learn moreExpert-built dashboards covering every critical area of your marketing — ready the moment you connect your data. No setup, no spreadsheets, no waiting.
Learn moreTrusted by 3,000+ Marketers and Agencies
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Start your 14-day free trial of SegMetrics today!
Historical Data Access is a SegMetrics feature that lets you import and analyze years of past marketing data — instantly. With 130+ native integrations, SegMetrics connects directly to your full tech stack and pulls in historical campaigns, CRM, email, ad, and revenue data. No waiting, no manual uploads — just full data visibility from day one.
SegMetrics integrates with over 130 tools to import historical data across your entire funnel. This includes:
You can access historical data like lead source, campaign spend, conversions, revenue, and customer journeys — all in one place.
Most marketing analytics platforms can only track new data moving forward. Some may offer limited data imports, but few have native integrations — and even fewer support 130+ tools out of the box.
SegMetrics pulls in historical data automatically, no custom dev work or manual exports required. You get faster setup, deeper insights, and full visibility across the customer lifecycle.
Without Historical Data Access, you may need to wait 2–3 months before your analytics tool collects enough data to be useful.
With SegMetrics, you can access actionable insights on day one — using your full backlog of lead, ad, and revenue data. That means you start optimizing faster and make better decisions from the start.
SegMetrics can pull in as much historical data as your connected platforms allow — often going back months or even years, depending on the tool. Once connected, all historical data is instantly available for reporting, segmentation, and attribution.
I don’t care what people use, but think everyone should use something more than basic GA data.
SegMetrics is the best tool to track your ads performance
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
Check out SegMetrics.
SegMetrics is good
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.
