Data Should Tell the Whole Story
Clicks and impressions are chapter one. We built SegMetrics to connect every touchpoint to revenue — because you can't optimize what you can't see end-to-end.
About SegMetrics
We Built the Attribution Tool We Couldn't Find
SegMetrics was born from a simple frustration: marketers and business owners couldn't answer the most important question about their ads — which ones actually produce profitable customers?
Our Story
Faceless metrics don't grow businesses. Understanding customers does.
SegMetrics started in 2015 when our founder, Keith Perhac, was running a marketing agency helping information product and digital education businesses grow. Every client had the same problem: they could see clicks and conversions, but couldn’t connect that data to actual revenue.
The question that kept coming up was deceptively simple: “Which of these ads produced customers worth the most money 3, 6, or 12 months later?” No tool could answer it — so we built one.
Today, SegMetrics connects marketing data to revenue data for thousands of businesses. We focus on segment-based analysis — identifying which customer types and acquisition channels actually drive profitable growth, not just top-of-funnel vanity metrics.
What We Believe
Principles That Shape SegMetrics
These aren’t platitudes on a wall. They’re the operating principles that drive every feature we build and every customer we serve.
Segments Beat Averages
Averages hide what matters. The real insights come from understanding which customer segments drive growth — and which ones drain your budget.
Complexity In, Clarity Out
Marketing funnels are messy. Our job is to take that mess and surface clear, actionable insights — without requiring a data science degree to interpret them.
Your Success Is the Product
We don't have a sales team with quotas. We have marketing experts who answer your questions and help you get value. When you grow, we grow.
Leadership
The Team Behind SegMetrics
Experienced operators who’ve spent their careers at the intersection of marketing and data.
Keith Perhac
Founder & CEO
Ryan Johnson
Head of Product Marketing
Scott Queen
Head of Product Strategy
Denise Cullom
Head of Operations
- Years in business
- 15+
- Businesses served
- 5,000+
- Integrations
- 140+
- Revenue tracked
- $1.2B+
Trusted By Marketers Who Care About Accuracy
What Our Customers Say
Jim Hamilton
Author, The Copywriting Gig
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust.”
Gustavo Paniagua
Head of Marketing, Slidebean
“Attribution could be, easily, the most challenging (tedious) part of my job, but SegMetrics is making it more manageable.”
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Troy Buckholdt
Founder/CEO, CourseCareers
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
“We integrate with SegMetrics now for those who want more advanced data. Team there is boss.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
