Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Learn moreActivity Ledgers
See the proof behind every metric
Want to know exactly where your numbers come from? Activity Ledgers give you a line-by-line view of the raw data behind every metric in your reports.
If we say 100 leads came from your ad, we’ll show you 100 emails.
With Activity Ledgers, you get a complete, line-by-line view of the raw data behind any metric. Every click, every contact, every dollar — fully traceable. No more wondering where your numbers came from. Now you can see the exact people, actions, and paths that power every report.
The power of the Activity Ledger
INSTANT PROOF
Troubleshoot faster
When a number looks off, you don't need to guess — just open the ledger. See exactly which contacts, purchases, or actions make up any metric. Filter by date, source, or tag to isolate the issue. No more cross-referencing spreadsheets or pinging your team to verify data.
CUSTOMER JOURNEYS
The story behind the name
Click any contact in a ledger to see their complete timeline — every email opened, page visited, purchase made, and tag applied. Understand the exact path a real person took from first touch to conversion. The best optimization insights don't come from averages — they come from individuals.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Market to people, not averages
See every step a contact takes — from first click to final conversion. Understand real behavior, spot spam leads, and support smarter decisions.
Learn moreIt’s like Moneyball for your marketing
Pick any two variables in your marketing data and see how they interact. The relationships between segments, channels, and offers are where your biggest wins hide.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is the Activity Ledger?
The Activity Ledger is SegMetrics’ data transparency tool that shows the exact data points behind every metric and report. If you're wondering where a number came from, just open the Activity Ledger — you’ll see every click, conversion, and user action that contributed to that result.
What data is shown in the Activity Ledger?
Each report in SegMetrics has its own custom Activity Ledger, which displays all the raw data behind the numbers. This may include:
- Names and emails
- Clicks and page views
- Orders, subscriptions, and refunds
- Tags and campaign sources
You get complete, line-item visibility into what’s driving your metrics. Plus, you can sort Activity Ledger data by any column, which makes it easy to identify outliers in your data.
How does SegMetrics’ Activity Ledger compare to other analytics tools?
Most analytics platforms show only top-level numbers — without context or source data. SegMetrics is different. The Activity Ledger pairs full-funnel, lifetime attribution with complete data transparency, so you can:
- Audit your metrics
- Validate performance claims
- Build trust with clients and stakeholders
No black box. Just clear, verifiable marketing data.
Is SegMetrics’ Activity Ledger accurate?
Yes. The Activity Ledger is powered by SegMetrics’ cross-device, cross-platform, privacy-compliant tracking system — the same engine behind all SegMetrics reports.
Every number in a dashboard is backed by real user actions, which you can view and verify in the Ledger. You can even click through to see each user’s entire contact journey across all tools and campaigns.
Can I export data in the Activity Ledger?
Yes, you can export the data in any SegMetrics Activity Ledger to CSV.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.