New Leads
The total number of new leads acquired during a specific time period
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Acquisition with Sales Velocity
See who’s coming into your funnel and how quickly they convert to customers.
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See how fast leads become customers
Speed matters in business. The faster you can convert new leads to customers, the harder you can push your marketing budget.
In the battle for attention, if you take too long to close, there’s a good chance your leads will get distracted and disappear.
SegMetrics’ Acquisition with Sales Velocity Dashboard helps you monitor the effectiveness and efficiency of your marketing. Track your new leads. See how many become customers and what they buy. Trace your sales back to their source and keep an eye on your sales velocity over time.
The more you know, the faster you grow.
What's Included
The KPIs you get access to with this dashboard…
New Leads - Customers
The number of new leads who became paying customers
New Leads - Customer $$$
The total revenue generated from new leads who converted to customers
Timeframe to Purchase
The average number of days from when someone becomes a lead to when they make their first purchase
New Leads - Products Sold
A breakdown of which products were purchased by new customers
New Lead Countries
A geographic breakdown showing which countries your new leads are located in
Customer Detail
A list of individual customers showing what they purchased and how much revenue they generated
Sales by Lead Source
Total sales by product, broken down by the channel or source that acquired the lead
Deep Dive
Inside the Acquisition with Sales Velocity Dashboard Template
Why this Dashboard
Why use the Acquisition with Sales Velocity Dashboard?
If you’re in growth mode, you need to understand your acquisitions. How many new leads are coming in? How many become customers? And how long does that conversion take?
SegMetrics’ Acquisition with Sales Velocity Dashboard gives you the complete picture. Track new leads, customer conversions, and revenue from new leads. The differentiator? Sales velocity data showing average time frame to purchase — a metric most platforms can’t track.
Who it's for
This dashboard is perfect for:
- Marketing teams in growth mode who need to scale lead acquisition
- Business owners selling lower-ticket items where speed to conversion matters
- Anyone planning nurture sequences who needs to know how long to follow up
- Marketers judging paid channel performance and ROI timelines
What you can do
What can you do with this info?
Use sales velocity data to set realistic expectations, build well-timed nurture campaigns, and know when to judge if a marketing channel is working.
Then use the conversion data to find which channels, products and activities are the most profitable — and which are dead weight that you can stop wasting time on.
How Often
How often should you use it?
Review this dashboard monthly to monitor acquisition trends and sales velocity changes.
Integrations needed
What integrations do you need to use this dashboard?
The Acquisition with Sales Velocity Dashboard requires your CRM, payment processor (Stripe, PayPal, etc.), and optionally your ad platforms for channel tracking. See our full list of integrations.
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How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
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Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
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