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Lead Source Tracking

Get a clear, ready-to-use view of your lead generation channels in seconds.

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The truth about your lead sources

Which channels are filling your funnel?

Most marketers know their major traffic sources. Few know which sources actually convert.

SegMetrics’ Lead Source Tracking Dashboard breaks down how many leads and orders your traffic sources are actually bringing in. See contacts by channel, as well as visitor-to-lead and visitor-to-customer conversion rate.

Stop spreading your marketing efforts thin. Identify your winning channels that deserve more budget and double down. (And while you’re at it, you can stop wasting time on those channels that eat up your bandwidth but don’t actually deliver customers.)

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Conversion Clarity
Are the drops in your visitor-to-lead and visitor-to-customers conversions healthy?
Channel Data
Compare leads and orders by channel
Lead Value Monitoring
Track the source of your highest value leads as they come in
What's Included

The KPIs you get access to with this dashboard...

Visitor-to-Lead Conversion Rate
The percentage of website visitors who become leads by opting in
Visitor-to-Customer Conversion Rate
The percentage of website visitors who become paying customers
New Contact Channel Source
A visualization showing the distribution of new contacts across different marketing channels
New Contacts by Channel
The number of new contacts acquired through each marketing channel during a specific time period
New Contacts by Social Channel
A breakdown of new contacts generated from specific social media platforms (Facebook, Twitter, etc.)
New Contacts by Search and Affiliate
The number of new contacts from search engines (organic/paid) and affiliate referral sources
New Contact Lead Value by Channel
The average lead value of new contacts broken down by the channel that acquired them
Deep Dive

Inside the
Lead Source Tracking
Dashboard Template

Why this Dashboard
Why use the Lead Source Tracking Dashboard?

Everyone doing digital marketing needs this dashboard. If you’re driving traffic from multiple sources — paid ads, organic search, social media, referrals, affiliates — you need to know which channels actually convert visitors into leads and customers. This dashboard shows you exactly that.

Who it's for
This dashboard is perfect for:
  • Marketing teams managing multi-channel acquisition strategies
  • Business owners who need to optimize marketing budget allocation
  • Agencies reporting on lead generation performance across channels
  • Anyone running paid or organic campaigns who needs clear attribution
What you can do
What can you do with this info?

Use this data to identify and double down on high-performing channels. Then cut budget from the underperformers and allocate those resources where they’ll drive better results. Plus, you can keep your eye on your visitor-to-lead-to-customer conversion rates.

How Often
How often should you use it?

Review this dashboard weekly to monitor channel performance and guide budget decisions.

Integrations needed
What integrations do you need to use this dashboard?

The Lead Source Tracking Dashboard requires your CRM and the SegMetrics tracking pixel. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Discover the hidden
profits in your marketing

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