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Best. Black Friday promo. Ever
Most businesses completely misunderstand Black Friday and Cyber Monday.
They see everyone offering discounts, so they offer discounts. They treat BFCM like a bigger version of their regular promotions — same tactics, just with deeper price cuts.
And when the dust settles they find out Black Friday brought razor-thin margins, one-time buyers who never return, and minimal impact on actual business growth.
Don’t do this!
Black Friday operates on completely different psychological principles – which means you need different strategies and positioning. And the flux of shoppers requires special operational and tech prep, too.
Want to skip the painful learning curve and jump to the big BFCM sales?
We got you covered…
👉 Grab our FREE Black Friday Playbook
Introducing: The Black Friday Playbook
A step-by-step system to to CREATE, EXECUTE, TRACK, and OPTIMIZE a winning Black Friday promotion.
Here’s what you get when you join:
- Advanced strategy based on BFCM buyer psychology
- A full BFCM launch calendar, ready to use
- How to build an irresistible Black Friday offer
- A detailed testing & contingency plan
- A custom Black Friday dashboard
Are you ready to discover the data-driven secrets behind BFCM sales?
This isn’t stuffy theory. It’s a step-by-step plan to build your own BFCM promotion. Discover all of the steps you’ve been missing!
Growth is easier when you have the right playbook.
Get the Playbook now – for free.
Are you Black Friday ready?
Two of the biggest mistakes companies make when it comes to Black Friday?
- Not stating early enough
- Not having a plan for how to get ready
In the video below, Keith Perhac, CEO of SegMetrics, maps out all of the major steps needed for BFCM success. (We cover all of these in detail in our BFCM Playbook.)
BFCM only comes once a year. Don’t waste this opportunity!
Yes, there’s a system for building a winning Black Friday promo … but it’s more complicated than just running your normal launch playbook.
Black Friday brings unique psychological, competitive, operational and tracking challenges. Do you know what they are? Our Black Friday Playbook walks you through all of them.
Plus, we give you ready-to-use recommendations, checklists, timelines and dashboards to simplify the whole process.
Don’t reinvent the BFCM wheel. We’ll show you how to do it — free. Let’s get ready for Black Friday!
Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.
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