Growth Strategies

Is your list ruining your email deliverability? In this episode of Data Beats Opinion, learn how to make sure new leads actually see your emails.

Is your retention making or breaking your lifetime revenue? In this episode of Data Beats Opinion, we demystify the new retention playbook.

Paid ads, SEO, and cold outreach are breaking down. But there’s one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.

Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his “future of email’ predictions.

AI is changing the game for e-commerce sites…but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

AI hasn’t just sped up business. It’s also rewritten the rules for whole industries. How will your business survive now that expertise is free?

Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.

Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.

Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.

Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your business

Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.

If you’re ready to build a Black Friday campaign that sells, we’ve got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.

In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.

Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?

John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to…

The end of the year brings challenges only info-marketers can understand. Whether you’re launching your own product, working for another…