Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Article

What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates — data points galore.

Keith Perhac

Founder @ SegMetrics

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Ad Tracking

Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson

Marketer @ SegMetrics

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7 Must-Know Marketing Metrics to Track for Higher ROI

A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today's competitive online environment, businesses…

Denise Cullom

Marketer @ SegMetrics