How to validate your ACTUAL sales from paid ads
In this Just Ask Ian video, we break down why it’s so difficult to find the sales that Google Ads and Facebook Ads claim that they’re driving. And we show you an easy way to get REAL names and REAL email addresses for ACTUAL sales from your paid ads.
WIth SegMetrics, you can say goodbye to skewed analytics and hello to actionable insights.
Watch the video to learn:
- How to shift your ad tracking from clicks and leads to sales and revenue
- How to tie sales back to specific ads
- How to validate what your Google Ad manager is telling you
Video: “Stop wasting money on the wrong ads!”
Video Transcript
Google Ads and Facebook Ads are good at tracking clicks and leads, but what about sales? How can you get accurate data about which ads are bringing in the most revenue? Knowing how to optimize your ads for sales and not just clicks and leads can make or break your ads — and your business. Let’s dive in.
You might be running ads on Google, Facebook, LinkedIn — wherever. And you can see how many clicks and leads you’re getting. But here’s the problem: Clicks and leads don’t pay the bills. Sales do.
Most ad platforms only tell you how many people signed up and not how many actually bought something. Because traditional tracking tools rely on web pixels, don’t actually connect to your revenue data. Pixels tracked opt-ins, but can’t tell you which ads led to real paying customers.
Google, Facebook, and other ad platforms also have notoriously short attribution windows, plus they just love to bend the data to make themselves look good. This is why many business owners have the experience of hearing Google and Facebook tell them they have lots of sales — but can’t track their ads back to actual identifiable customers.
This is where SegMetrics changes the game. With SegMetrics, you can track actual revenue back to specific ads, so you know exactly which campaigns are profitable. Let me show you how.
Let’s jump into SegMetrics to see how to trace revenue back to traffic sources. For this, we’ll hop into the Advertising Report. This report gives us a ton of information about our ad performance, including: spend, leads, cost per lead, customers, revenue, and return on ad spend.
And with SegMetrics, if we tell you you have 146 customers, we’ll show you 146 names and emails. You can even click on any number to open the Contact Ledger and see the data entries behind it. With SegMetrics, you get 100% transparency.
You can even look at your top sources and view these results by account, campaign, ad set, and even the individual ads. With SegMetrics, you never have to second guess about which ads are working, and which aren’t.
Why is this so powerful? Because when you have full visibility into your lifetime ad results, you can stop wasting money on Google ads that only bring in leads, but no sales. That means you can scale up the campaigns that are profitable, and drop the campaigns that are losing you money. SegMetrics isn’t just another analytics platform, it’s your roadmap to profitable marketing.
Next Steps
🚀 Want to see how SegMetrics helps you optimize your ad ROI, email funnels, e-commerce sales, membership courses and more? Start here.
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