Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Growth Strategies

How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click anywhere else. Your content either appears there or gets buried below. To discover how to rank in Google AI Overview: The Complete Guide to Dominating AI Search Results is essential.

Denise Cullom

Marketer @ SegMetrics

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Marketing Trends

Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know

Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?

Keith Perhac

Founder @ SegMetrics

Article

8 Tips for Scaling Your Coaching Business and How to Track Progress

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

Denise Cullom

Marketer @ SegMetrics

Marketing

What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…

Keith Perhac

Founder @ SegMetrics