Marketing Trends

Discover what’s happening in the marketing analytics industry — including big news, trends to watch, and predictions.

8 articles

All Marketing Ad Tracking Data Beats Opinion

An AI robot answering marketing questions next to a tracking pixel feeding website events, sales, CRM and refund data toward true ROI, split by a not-equal sign

Can AI Replace Your Marketing Attribution Software?

AI can read your attribution data. It cannot capture it. Here's what a "pixel plus AI" tool actually replaces, and the four questions to ask before switching.

Denise Cullom

Marketer @ SegMetrics

Diagram of an MCP hub connecting marketing tools including Klaviyo, HubSpot, Ahrefs, Google Ads, Stripe, Zapier, SegMetrics, Canva, X Ads, Firecrawl, Google Analytics, and Semrush

Tools & Recommendations, Marketing Trends

Best MCP Servers for Marketing (2026)

The best MCP servers for marketing in 2026: Klaviyo, HubSpot, Ahrefs, Google Ads, Stripe, Zapier and SegMetrics. What each one does, what it costs, and what it cannot do.

Denise Cullom

Marketer @ SegMetrics

A friendly AI robot on a dais connects to four glowing panels labeled Content Creation, Ad Performance, CRM & Email Automation, and Analytics & Attribution, with a growth chart rising toward a sunrise

Tools & Recommendations, Marketing Trends

The Best AI Marketing Tools for Data-Driven Growth in 2026

A guide to the best AI marketing tools in 2026 — content creation, SEO, all-in-one platforms — and how to connect them to actual revenue, not just activity.

Denise Cullom

Marketer @ SegMetrics

Tracking & Reporting, Marketing Trends, Guide

AI Overview Tracking: How to Measure What Google's AI Is Doing to Your Traffic

AI Overviews are eating clicks Search Console still counts as impressions. Here's how to track presence, citation, and revenue impact without guessing.

Denise Cullom

Marketer @ SegMetrics