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Article

How to Build a Powerful Marketing KPI Dashboard in 5 Simple Steps

Marketers need more than just a collection of numbers - they need actionable insights. A Marketing KPI Dashboard is a…

Denise Cullom

Marketer @ SegMetrics

 

Marketing

Introducing the SegMetrics Marketing Tool Vault

As long-time digital marketers, we've become somewhat of a sommelier of marketing tools - and we collect them with the…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…

Keith Perhac

Founder @ SegMetrics

 

Marketing

How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…

Keith Perhac

Founder @ SegMetrics

 

Email

The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

Keith Perhac

Founder @ SegMetrics

 

Marketing

The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

Keith Perhac

Founder @ SegMetrics

 

Marketing

What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…

Keith Perhac

Founder @ SegMetrics

 

Marketing

The Secret Behind Star Wars & How it Can Improve Your Emails

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

Keith Perhac

Founder @ SegMetrics

 

Marketing

How to Split Test Effectively, Even With Low Traffic

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

Keith Perhac

Founder @ SegMetrics

 

Marketing

Half of Your Marketing Is Wasted. Do You Know Which Half?

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

Keith Perhac

Founder @ SegMetrics