MarketingIntroducing the SegMetrics Marketing Tool VaultAs long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the […] Read More
MarketingFocus Makes Perfect: Finding Your Most Successful NicheSuccess is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and […] Read More
MarketingExpand Your Audience with Tiered Pricing and the Goldilocks PrincipleWhen you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience. […] Read More
MarketingWhy Metrics Matter More Than Ever For Your BusinessDifferent numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what […] Read More
MarketingWhy Tiered Pricing Is the ONLY Way to Price Your ProductTiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that […] Read More
MarketingBlack Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This […] Read More
MarketingEveryone Loves Evergreen Webinars. But do they Really Convert to Sales?Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools […] Read More
MarketingUsing the Stair-Step Model for Landing Pages that WorkYou’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan. […] Read More
MarketingHow Upsell Funnels Are Like Printing Free MoneyAs a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. […] Read More