Marketing

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

Marketers need more than just a collection of numbers – they need actionable insights. A Marketing KPI Dashboard is a…

As long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the…

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and…

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what…

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This…

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan.…

As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day.…

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and…

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

Every business wants to ensure they have good retention rates, how can segmenting your list help?

Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.

Using tags but with no real system? Get more from Infusionsoft with these tips…

We’re going to go out on a short limb and guess you spend a ton of time and effort optimizing…