Data Beats Opinion

by SegMetrics

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Marketing Dashboard
Article
How to Build a Powerful Marketing KPI Dashboard in 5 Simple Steps

Marketers need more than just a collection of numbers - they need actionable insights. A Marketing KPI Dashboard is a…

 
Marketing
Introducing the SegMetrics Marketing Tool Vault

As long-time digital marketers, we've become somewhat of a sommelier of marketing tools - and we collect them with the…

 
Marketing
Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated...and…

 
Marketing
Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…

 
Marketing
Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators - call it what…

 
Tiered Pricing
Marketing
Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

 
Marketing
Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

 
Marketing
Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online - they scan.…

 
Marketing
How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try -- things that you’ll get to one day.…

 
Email
The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…

 
Marketing
The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

 
Marketing
What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…

 
Marketing
The Secret Behind Star Wars & How it Can Improve Your Emails

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

 
Marketing
How to Split Test Effectively, Even With Low Traffic

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

 
Marketing
Half of Your Marketing Is Wasted. Do You Know Which Half?

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…