So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have spent money on advertising with Google, Facebook, and Twitter. You worked hard to create a smashing opt in — an assessment that’s tailored carefully to your dream audience. But… something isn’t working. People are coming to […]
SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of actionable advice. They have well-tested and high-converting lead magnets that deliver their users high-impact content on fitness, natural remedies, diet and overall health. The problem is their team had no way to measure lead value… […]
If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how to create one using the hero’s journey to build a highly effective marketing funnel. Those articles have lots of detail about how you can take a cold lead, who hasn’t heard of you before, and […]
Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with all their friends. This new tool goes way beyond the classic lead form — prospects aren’t just willing to share a name and email address, they happily tell you what they ate for breakfast, their […]
Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and what turns leads into customers. This gives us unparalleled access to a treasure-trove of analytic data on what type of messaging people respond to, and how leads act in direct marketing email funnels. With our […]
Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a farm or under the stairs or in a hobbit hole. Until something changes. Luke receives a message from Leia. Harry Potter receives his letter from Hogwarts. Bilbo has a wizard show up at his door. […]
Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found what you were looking for… and a little more besides. They’ve gotten you to click on a few other links, or add a few other items to your cart, almost before you knew it had […]
Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone blurry and you can feel a headache coming on. But you’re still no closer to knowing what you need to know. You still aren’t sure which parts of your marketing are working… and which are […]
Every business wants to ensure they have good retention rates, how can segmenting your list help?
Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?