Marketing

Focus Makes Perfect: Finding Your Most Successful Niche

Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and super important. That’s the ability to FOCUS your product niche. Pretend, for a moment, you’re at the doctor’s office. You’ve been told you’ll need extensive open-heart surgery. Uh oh. Would you expect your General Practitioner […]


Expand Your Audience with Tiered Pricing and the Goldilocks Principle

When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience. Sometimes, you want something small, like a salad or a slice of pizza. And other times, you want something in the middle – a nice, normal meal. The same concept applies to your product offering. […]


Why Metrics Matter More Than Ever For Your Business

Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what you will – but if you know your numbers – you can turn failures into wins. Numbers may not be as shiny as new products, but they DO matter. If you are running an information […]


Why Tiered Pricing Is the ONLY Way to Price Your Product

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that mistake – tiered pricing can work for almost anyone. And without it, you’re losing potential revenue. What is tiered pricing?  At its most basic, it means providing your product or service at different price points. […]



Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?

Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools like EverWebinar for creating set-it-and-forget-it webinars that allow you to create and monetize webinars to your heart’s content. But do they work? This is part of our on-going series with John Lee Dumas of Entrepreneur […]


Using the Stair-Step Model for Landing Pages that Work

You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan. And that’s only gotten worse. Today, you have about 8 seconds to capture a user’s attention on your website. The human attention span is now shorter than that of a goldfish. Despite this, many websites […]


How Upsell Funnels Are Like Printing Free Money

As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. The challenge is which tactics will be the most effective, with the least effort. The proverbial “low-hanging fruit.” You know that in order for a business to thrive, it needs to sell more than one […]


The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have spent money on advertising with Google, Facebook, and Twitter. You worked hard to create a smashing opt in — an assessment that’s tailored carefully to your dream audience. But… something isn’t working. People are coming to […]


How SegMetrics Fed Dr. Axe Insights for A Healthier Product Development Roadmap

SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of actionable advice. They have well-tested and high-converting lead magnets that deliver their users high-impact content on fitness, natural remedies, diet and overall health. The problem is their team had no way to measure lead value… […]