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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Can you trust your ad platform data? banner
Ad Tracking

Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.
Ryan Johnson
Marketer @ SegMetrics
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Creating Info product ads and promoting your info product online is a great way to get it in front of…

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URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…

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Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

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Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…

Keith Perhac
Founder @ SegMetrics