Ad Tracking

Learn how to setup, track and optimize your online advertising, on all your ad platforms, to improve your ROAS and scale your business.

9 articles

All MarketingAd TrackingData Beats Opinion

A buyer's path drawn as five cards: a Facebook ad, a YouTube video, an email, a Google search, and a $997 sale receipt

Tracking & Reporting, Ad Tracking

Multi-Touch Attribution: How It Works (With Real Examples)

Multi-touch attribution splits sales credit across every ad, email, and page a buyer touched. See how each model works with a real $997 course sale.

Denise Cullom

Marketer @ SegMetrics

Ad platforms each claiming the same sale, next to a customer journey traced from ad to email, webinar, cart and revenue

Ad Tracking, Tracking & Reporting

How to Tell If Your Ads Are Actually Profitable (Beyond Facebook Reporting)

Can't tell if your ads are making money? Learn why ad platform reporting over-reports, how to measure true ROAS, and how to decide which ads to scale or cut.

Denise Cullom

Marketer @ SegMetrics

A 1x1 tracking pixel on a website sending page view, add to cart, form submit and purchase events to Meta, Google Ads, Google Analytics and TikTok

Tracking & Reporting, Ad Tracking

What Is a Tracking Pixel? How Pixel Tracking Works

A tracking pixel is a small snippet of code that records what visitors do on your site. Learn how pixel tracking works, how to check a pixel with a pixel helper, and how to connect every click to revenue.

Denise Cullom

Marketer @ SegMetrics

One bird measures out a length of tape while another cuts it short before it reaches the box

Ad Tracking, Tracking & Reporting

Attribution Windows Explained: Why Every Ad Platform Counts Your Sales Differently

What an attribution window is, how it differs from a lookback window, what each ad platform's default actually is, and why a short window quietly hides your best-performing ads.