6 Info Product Ads Platforms to Promote Your Digital Products

Vanessa Copley
Info product ads

Creating Info product ads and promoting your info product online is a great way to get it in front of as many people as possible. The key is to have a good strategy that takes advantage of the different platforms and opportunities out there and makes them work for you.

Search engines love websites, so having one is essential if you want to get found by people who are searching for info products like yours. In order to get in front of more people faster…Try running paid ads to your landing page or website. 

Here are 6 info product ad platforms that will help you promote your informational product online.  They are: 

1. Google Ads Platform

Google Ads is a great platform for info products, because it allows you to target your audience in a specific way.

To get started, you’ll need to create an account with Google Ads. Then, you can set up your campaign and start driving traffic to your website.

It’s important that you choose the right keywords for your campaign. When you set up an ad, you’ll be able to choose from a variety of categories (like “Business & Money,” “Health & Fitness,” or “Education”) and then start typing in keywords related to your info product. You’ll also be able to specify how much you want to spend on each day/week/month of ads, as well as how much traffic you expect from those ads.

You should also consider using call-to-action buttons on your landing page, so that people can find out more about what you’re offering.  

Finally, make sure that your site is mobile-friendly! If it isn’t, there’s a good chance that Google won’t display your ads correctly on mobile devices.

2. Facebook Ads Platform


Facebook Ads is a powerful tool that can help you get the word out about your product or service, but it can be intimidating to try to learn on your own.

You can use Facebook ads for info product ads, like ebooks or online courses, or even physical products like clothing. And you can target specific demographics based on age, gender, location, interests, and much more!

The best part is that it’s really easy to set up—you just select the audience you want to reach, pick the type of ad you want (text only or image + text), and place your order. Then once the ad is live, people will start seeing it in their newsfeeds! The cost per click (CPC) is really low compared with other platforms—around $0.15 per click.

The Facebook platform is designed with mobile users in mind: no matter where someone is or what device they’re using, they’ll be able to see your ads—and buy your info product—without any trouble at all.

3. LinkedIn Ads Platform

LinkedIn Ads are an incredibly powerful way to promote your informational product.

The platform is a great way to get in front of your target audience, who are likely already looking for information on the topic you’re covering. It’s also a great way to reach influencers, who may be interested in sharing your content with their followers.

LinkedIn Ads also allows you to set the amount of money that you want to spend on advertising per day or per month, so if your budget is limited, you can set a lower amount and then scale up as needed.

Plus, LinkedIn Ads gives you the ability to target users based on what they’re searching for, so you can make sure that your ads are reaching audiences who are actually interested in what you have to offer. And because it’s all done through the LinkedIn platform, it’s super easy—which means less time getting distracted by other marketing tasks and more time focusing on creating awesome content!

4. Youtube Ads Platform

YouTube Advertising

YouTube Ads is a great platform forinfo product ads. It’s one of the biggest video platforms out there, so it makes sense to use it as a tool in your marketing arsenal.

Influencer marketing is on fire, and it’s driving a lot of people to want to get into the game. But just because you’re not a celebrity or an internet personality doesn’t mean you can’t make it happen. If you have an informational product that you want to promote, YouTube Ads might be your best bet for visibility and engagement.

They’re effective at targeting specific audiences and you can target specific demographics, interests, and locations for your ad campaign—and when someone clicks on your ad, they’ll see your video right there on their feed. That means they don’t need to go looking for it! It’s right there in front of them when they open their phone or computer each day (or whenever they want).

YouTube ads are not cheap, but they’re actually pretty affordable compared to other forms of online marketing—especially given how targeted they are and how much engagement they tend to bring in terms of views and shares (which also helps with SEO).

Another awesome thing….You don’t need previous experience with vlogging or video editing!

5. Twitter Ads Platform

Twitter Business Ads

 Twitter Ads is a great platform to use to promote your informational products.

You can target exactly the people you want to reach. If you’re promoting a product about dogs, for example, you can find dog owners and potential dog owners in your area and show them ads that will resonate with them.

It’s easy to set up and start running your info product ads on Twitter Ads. The process is simple, and there are plenty of guides to help you through it if needed.  You don’t need to create an account or do anything other than click a few buttons, so if you’re new to the platform, you can get started right away!

Twitter users are already looking for content related to what you’re promoting! That means that even if they don’t end up buying your product, they’ll still be exposed to your brand name—and hopefully become familiar enough with it that when they do decide they want to buy something from you, they’ll remember where they heard about it first!

6. TikTok Ads Platform

TikTok Ads

With TikTok Ads, you can promote your info product by creating sponsored posts or ads that will appear on the app’s search results pages. You can choose from three different types of ads:

A sponsored video ad is a 15-second video clip featuring your product or brand. This is the most popular type of ad on TikTok and has a high view rate. The cost per view is around $0.75-$1.20 USD, but it varies depending on the popularity of your video and how many people are watching it at any given time (e.g., during peak hours). If you create an ad with a compelling storyline and production quality, then this could be a great option for promoting your product!

A sponsored photo ad is a photo that features your product or brand along with some text describing it in more detail (e.g., “This is what makes [product name] different from other similar products”). This type of ad costs between $0.50-$1 USD per view, so it’s slightly cheaper than sponsored videos but still provides good visibility on TikTok’s

SegMetrics gives you unparalleled insight into your information product business by connecting the actual people in your marketing systems to your paid ads platform(s).

Get started with SegMetrics today, to uncover the hidden profits in your marketing and optimize your business at the click of a button.

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

Related Articles