Know your true ROAS
Measure ad spend against lifetime revenue, not just the first conversion.
Accurate YouTube Ads Analytics
The Best YouTube Ads Reporting Dashboards
Integrate YouTube Ads with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your YouTube Ads Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Survive cookie loss
First-party tracking and server-side events keep attribution intact.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Online video advertising lets you reach potential customers where they’re watching.
YouTube Ads offer a variety of ways to advertise your business to ideal customers. Online video advertising lets you reach potential customers where they’re watching.
However, clicking a YouTube ad is just the first step in a customer’s journey. SegMetrics connects that click to the rest of your funnel, including purchases made weeks, months, or years later.
Once you connect SegMetrics to your YouTube Ads account through Google Ads, you’ll be able to calculate your return on YouTube ad spend based on lifetime value attribution, not just the value of immediate conversion.
No matter how long or complex your funnel is, SegMetrics will put the pieces together and give you accurate YouTube Ad conversion tracking and customer lifetime values.
When you get started with SegMetrics and YouTube Ads, you can start tracking and analyzing your campaigns in terms of their larger impact on your business. With SegMetrics, you have the tools to see everything from youtube ad conversion data to subscription revenue and email clicks to refund rates, and you can finally get a holistic analytics view of your entire marketing funnel.
Don’t have YouTube Ads yet? Get YouTube Ads. Or go to your YouTube Ads login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
What syncs with YouTube Ads
Everything SegMetrics reads from your YouTube Ads account, and how the connection is made.
- What syncs
- Ads
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Advertising
Pre-built YouTube Ads dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your YouTube Ads data.
YouTube Ads Campaign Performance Deep Dive
Analyze every YouTube campaign, ad group, and video ad with full lifetime performance data.
YouTube Ads Campaign Performance Overview
Go beyond view counts — connect your YouTube ad spend to real leads and revenue in your CRM.
YouTube Advertising
Go beyond view counts — see which YouTube video ads are driving real leads and revenue.
Better Together! Connect YouTube Ads to all your data:
Combine your YouTube Ads data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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