YouTube Ads offer a variety of ways to advertise your business to ideal customers. Online video advertising lets you reach potential customers where they’re watching.
However, clicking a YouTube ad is just the first step in a customer’s journey. SegMetrics connects that click to the rest of your funnel, including purchases made weeks, months, or years later.
Once you connect SegMetrics to your YouTube Ads account through Google Ads, you’ll be able to calculate your return on YouTube ad spend based on lifetime value attribution, not just the value of immediate conversion.
No matter how long or complex your funnel is, SegMetrics will put the pieces together and give you accurate YouTube Ad conversion tracking and customer lifetime values.
When you get started with SegMetrics and YouTube Ads, you can start tracking and analyzing your campaigns in terms of their larger impact on your business. With SegMetrics, you have the tools to see everything from youtube ad conversion data to subscription revenue and email clicks to refund rates, and you can finally get a holistic analytics view of your entire marketing funnel.