Know your true ROAS
Measure ad spend against lifetime revenue, not just the first conversion.
Accurate Calendly Analytics
Integrate Calendly with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Measure ad spend against lifetime revenue, not just the first conversion.
See the money each campaign actually produced, not the traffic it sent.
First-party tracking and server-side events keep attribution intact.
Filter by any action or attribute to see which groups convert and which stall.
Calendly, a powerful yet simple automated scheduling tool, takes the work out of connecting with others so you can accomplish more… Millions of users benefit from an enjoyable scheduling experience, more time to spend on top priorities and flexibility to accommodate individual users and large teams alike. Calendly works with Google, Office 365 and Outlook calendars and apps like Salesforce, Stripe, GoToMeeting and Zapier for a seamless user experience.
However, booking a call is just one step in a customer’s journey. SegMetrics joins your Calendly scheduling tool to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting Calendly data to purchases they make weeks, months or years later.
Using SegMetrics as your Calendly reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with the Calendly integration with SegMetrics, you can see how different groups perform within Calendly and through the whole funnel.
Don’t have Calendly yet? Get Calendly. Or go to your Calendly login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
END-TO-END VISIBILITY
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.
DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Everything SegMetrics reads from your Calendly account, and how the connection is made.
Pixel tracking
Tracked with the SegMetrics pixel — first-party cookies and server-side events.
Basic
Core data sync — available on every SegMetrics plan.
Advertising
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Calendly data.
Combine your Calendly data with all the tools you love, and get smarter insights instantly with 130+ integrations.