Know your true ROAS
Measure ad spend against lifetime revenue, not just the first conversion.
Accurate Google Ads Analytics
Build Ad Attribution Dashboards for Google Ads
Integrate Google Ads with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Google Ads Marketing
Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Survive cookie loss
First-party tracking and server-side events keep attribution intact.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
Get in front of customers when they're searching for businesses like yours with Google Ads
Google Ads offer a variety of ways to advertise your business to ideal customers.
This includes:
-
Page promotions
-
Leads ads
-
Videos and carousels
-
Mobile or Desktop views
-
All shown on users mobile or desktop.
Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours.
However, clicking a Google ad is just the first step in a customer’s journey.
SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.
Connecting SegMetrics with your Google Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion.
No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with Google Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.
Don’t have Google Ads yet? Get Google Ads. Or go to your Google Ads login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
SegMetrics Optimizes
Your Ad ROI
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
- Discover which ads do and don’t drive sales (no matter how long your funnel)
- Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
- Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
No more vulnerable 3rd party cookies
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
What syncs with Google Ads
Everything SegMetrics reads from your Google Ads account, and how the connection is made.
- What syncs
- Ads
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Standard
Full data sync with historical import and revenue attribution.
- Category
Advertising
Pre-built Google Ads dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Google Ads data.
Better Together! Connect Google Ads to all your data:
Combine your Google Ads data with all the tools you love, and get smarter insights instantly with 130+ integrations.
Shopify
A simple way to create an online store to list products, collect payments, and ship your goods
ActiveCampaign
Combines all aspects of email marketing into a single and easy-to-use platform.
Calendly
Elegant and simple scheduling tool for businesses that eliminates email back and forth
ClickFunnels
Create beautiful landing pages and complete marketing funnels.