Google Ads + LinkedIn Ads integration

Compare Google Ads and LinkedIn Ads by the revenue they bring in

Join your Google Ads and LinkedIn Ads data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Google Ads + LinkedIn Ads accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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ProductLed
Slidebean
Virtuance
EmberTribe
Therapy Wisdom
StoryLearning
AdSkills
ClassicalGuitarShed.com
CourseCareers
Squadcast
Copyhackers
Ontraport
Quickly Hire
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CourseCareers
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Compare every ad platform

See Google Ads and LinkedIn Ads side by side, measured in revenue

Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Google Ads and LinkedIn Ads and joins it to the leads and sales they actually produced.

Compare cost per lead, cost per customer and lifetime value across both platforms in one report.

Google Ads

Advertising

Sends to SegMetrics

  • Ads. Ad spend, clicks and campaign structure for true return on ad spend.
Google Ads setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

LinkedIn Ads

Advertising

Sends to SegMetrics

  • Ads. Ad spend, clicks and campaign structure for true return on ad spend.
LinkedIn Ads setup guide
Joanna Wiebe headshot
Joanna Wiebe
Founder, Copyhackers

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.

Copyhackers
brandan dubbel
Brendan Dubbels
Senior Partner Manager, Ontraport

It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.

Ontraport
Emily Hunkler, Quickly Hire
Emily Hunkler
Chief Operating Officer | Quickly Hire

We had issues getting an accurate report of where our leads and conversions were coming from and where our dollars were best spent.

Quickly Hire

What you can do with Google Ads and LinkedIn Ads in SegMetrics

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

  • Discover which ads do and don’t drive sales (no matter how long your funnel)
  • Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
  • Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
Optimize Ad ROI report in SegMetrics

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.

No more vulnerable 3rd party cookies report in SegMetrics

Further reading on Google Ads and LinkedIn Ads

Discover the untapped profits hiding in your marketing