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LinkedIn Advertising

See whether your LinkedIn ad budget is generating qualified leads or just expensive clicks.

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X-ray vision for your LinkedIn advertising

LinkedIn will tell you that LinkedIn Ads work great and drive tons of sales.

What they won’t — and can’t — provide is proof of their claims with real names, emails, and actual dollars verifiable in your payment processor. And when you try to connect the dots yourself…well, you usually discover LinkedIn is overselling.

SegMetrics’ LinkedIn Advertising Dashboard solves this problem. Access all of your essential LinkedIn ad metrics, including financials, with lifetime attribution and fully-transparent data.

Everything you need is here in one easy-to-read dashboard perfect for presenting to clients or management.

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Ad Transparency
See ad spend, revenue, ROAS, leads, customers, and CPA all in one view
Lifetime Attribution
Track actual conversions beyond limited ad attribution windows
Client-Ready Reporting
Clean, easy-to-read visualizations perfect for presenting to clients or management
What's Included

The KPIs you get access to with this dashboard...

Ad Spend Timeline
The total amount spent on LinkedIn ads over time
Revenue from Ad Spend
The total revenue generated from customers acquired through LinkedIn ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from LinkedIn ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through LinkedIn advertising
Customers from Ad Spend
The number of customers acquired through LinkedIn ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from LinkedIn ads
Average Order Value
The average dollar amount spent per order from LinkedIn ad customers
Revenue
The total revenue generated from all LinkedIn ad campaigns
Lead to Customer %
The percentage of LinkedIn-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through LinkedIn advertising
Cost per Customer
The average cost to acquire a paying customer through LinkedIn advertising
Deep Dive

Inside the
LinkedIn Advertising
Dashboard Template

Why this Dashboard
Why use the LinkedIn Advertising Dashboard?

If you’re running LinkedIn ads, you need more information than what LinkedIn provides. You need to see actual revenue, real ROAS, and which campaigns drive customers — not just the metrics LinkedIn wants you to see.

SegMetrics’ LinkedIn Advertising Dashboard connects your LinkedIn ad data to real business results.

Who it's for
This dashboard is perfect for:
  • Ad buyers running LinkedIn campaigns who need quick performance insights
  • Marketing managers presenting results to clients or leadership
  • Agencies that need clean, professional reporting on LinkedIn ad performance
  • Anyone who wants to see their LinkedIn ads connected to actual revenue and customers
What you can do
What can you do with this info?

Get beyond LinkedIn’s short attribution window and see true campaign performance. It’s only when you do this that you can truly optimize your LinkedIn advertising for lifetime revenue.

Bottom line, this dashboard will tell you how well your LinkedIn Ad campaigns are working — or not.

How Often
How often should you use it?

Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.

Integrations needed
What integrations do you need to use this dashboard?

The LinkedIn Advertising Dashboard requires LinkedIn Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.

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How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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profits in your marketing

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