Template created bySegMetrics

LinkedIn Advertising

See whether your LinkedIn ad budget is generating qualified leads or just expensive clicks.

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LinkedIn Advertising dashboard in SegMetrics
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X-ray vision for your LinkedIn advertising

LinkedIn will tell you that LinkedIn Ads work great and drive tons of sales.

What they won’t — and can’t — provide is proof of their claims with real names, emails, and actual dollars verifiable in your payment processor. And when you try to connect the dots yourself…well, you usually discover LinkedIn is overselling.

SegMetrics’ LinkedIn Advertising Dashboard solves this problem. Access all of your essential LinkedIn ad metrics, including financials, with lifetime attribution and fully-transparent data.

Everything you need is here in one easy-to-read dashboard perfect for presenting to clients or management.

Ad Transparency

See ad spend, revenue, ROAS, leads, customers, and CPA all in one view

Lifetime Attribution

Track actual conversions beyond limited ad attribution windows

Client-Ready Reporting

Clean, easy-to-read visualizations perfect for presenting to clients or management

What's Included

The KPIs you get access to with this dashboard…

Ad Spend Timeline

The total amount spent on LinkedIn ads over time

Revenue from Ad Spend

The total revenue generated from customers acquired through LinkedIn ads

ROAS

Return on ad spend — the ratio of revenue generated to ad dollars spent

Leads

The total number of leads generated from LinkedIn ad campaigns

Campaign Detail

A daily breakdown of ad spend, ad clicks, and revenue

Ad Detail

A daily breakdown of ad spend, ad clicks, and customers

Revenue by Date & Campaign

A timeline view showing revenue generated by each campaign over time

Leads from Ads

The number of leads acquired through LinkedIn advertising

Customers from Ad Spend

The number of customers acquired through LinkedIn ad campaigns

Orders from Ad Spend

The total number of orders placed by customers from LinkedIn ads

Average Order Value

The average dollar amount spent per order from LinkedIn ad customers

Revenue

The total revenue generated from all LinkedIn ad campaigns

Lead to Customer %

The percentage of LinkedIn-generated leads who became paying customers

Cost per Acquisition

The average cost to acquire a new lead through LinkedIn advertising

Cost per Customer

The average cost to acquire a paying customer through LinkedIn advertising

Deep Dive

Inside the LinkedIn Advertising Dashboard Template

Why this Dashboard

Why use the LinkedIn Advertising Dashboard?

If you’re running LinkedIn ads, you need more information than what LinkedIn provides. You need to see actual revenue, real ROAS, and which campaigns drive customers — not just the metrics LinkedIn wants you to see.

SegMetrics’ LinkedIn Advertising Dashboard connects your LinkedIn ad data to real business results.

Who it's for

This dashboard is perfect for:

  • Ad buyers running LinkedIn campaigns who need quick performance insights
  • Marketing managers presenting results to clients or leadership
  • Agencies that need clean, professional reporting on LinkedIn ad performance
  • Anyone who wants to see their LinkedIn ads connected to actual revenue and customers
LinkedIn Advertising dashboard in SegMetrics

What you can do

What can you do with this info?

Get beyond LinkedIn’s short attribution window and see true campaign performance. It’s only when you do this that you can truly optimize your LinkedIn advertising for lifetime revenue.

Bottom line, this dashboard will tell you how well your LinkedIn Ad campaigns are working — or not.

How Often

How often should you use it?

Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.

Integrations needed

What integrations do you need to use this dashboard?

The LinkedIn Advertising Dashboard requires LinkedIn Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.

Built on your LinkedIn Ads data

This dashboard reads straight from the integration below. Connect it once and the template fills itself in.

How SegMetrics Works

You have questions. SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

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Trusted by 3,000+ Marketers and Agencies

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Joanna Wiebe
Founder, Copyhackers

“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”

Copyhackers
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Brendan Dubbels
Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

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Eben Pagan
Eben Pagan
Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”

Eben Pagan Training

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