Ad Spend Timeline
The total amount spent on Google ads over time
Template created by
Google Advertising
See which Google campaigns actually drive revenue — not just clicks and impressions.
4.7/5 based on 2,374 reviews | GDPR Compliant
X-ray vision for your Google advertising
Google tells you that Google Ads deliver great results and generate plenty of sales.
But what they can’t do — and won’t do — is validate those claims with actual names, emails, and real revenue in your payment processor. And when you attempt to reconcile your data and Google’s…well, you typically find out Google is exaggerating.
SegMetrics’ Google Advertising Dashboard solves this issue. Get all your critical ad metrics, including complete financials, with lifetime attribution. (Say goodbye to tiny attribution windows!)
Everything you need is here in one easy-to-read dashboard perfect for presenting to clients or management.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through Google ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from Google ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through Google advertising
Customers from Ad Spend
The number of customers acquired through Google ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from Google ads
Average Order Value
The average dollar amount spent per order from Google ad customers
Revenue
The total revenue generated from all Google ad campaigns
Lead to Customer %
The percentage of Google Ads-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through Google advertising
Cost per Customer
The average cost to acquire a paying customer through Google advertising
Deep Dive
Inside the Google Advertising Dashboard Template
Why this Dashboard
Why use the Google Advertising Dashboard?
If you’re running Google ads, you need deeper insights than what Google Ads Manager provides. You need to see genuine revenue, accurate ROAS, and which campaigns drive customers — not just the metrics Google prefers you to see.
SegMetrics’ Google Advertising Breakdown Dashboard connects your Google ad data to actual business results.
Who it's for
This dashboard is perfect for:
- Ad buyers running Google campaigns who need quick performance insights
- Marketing managers presenting results to clients or leadership
- Agencies that need clean, professional reporting on Google ad performance
- Anyone who wants to see their Google ads connected to actual revenue and customers
What you can do
What can you do with this info?
See how well (or how poorly) your Google Ad campaigns are really doing. Go beyond Google’s short attribution window and see true campaign performance. It’s only when you do this that you can truly optimize your Google advertising for lifetime revenue.
How Often
How often should you use it?
We recommend you review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The Google Advertising Breakdown Dashboard requires Google Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
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Built on your Google Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
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