Facebook + Google Ads integration
Join your Facebook and Google Ads data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What Facebook + Google Ads accounts see in SegMetrics
Trusted by 3,000+ Marketers and Agencies
Each ad platform counts its own conversions, and they all take credit for the same customer. SegMetrics reads spend from Facebook and Google Ads and joins it to the leads and sales they actually produced.
Compare cost per lead, cost per customer and lifetime value across both platforms in one report.
Advertising
Sends to SegMetrics
SegMetrics
Joins them into
Google Ads
Advertising
Sends to SegMetrics
We’ve been using SegMetrics for about two and a half years, and I can easily say that the visual accessible representation of the data that…
Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.
For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…
SegMetrics Optimizes
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:
NO MORE BLIND SPOTS
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
PRIVACY-COMPLIANT
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.
Deploy any of these inside SegMetrics with one click.
Tools & Recommendations, Tracking & Reporting
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Marketing Trends, Tracking & Reporting
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Ad Tracking, Tracking & Reporting
Can't tell if your ads are making money? Learn why ad platform reporting over-reports, how to measure true ROAS, and how to decide which ads to scale or cut.
