Ad Spend Timeline
The total amount spent on Facebook ads over time
Template created by
Facebook Advertising
Connect your Facebook ad spend to real pipeline revenue and stop guessing which campaigns work.
4.7/5 based on 2,374 reviews | GDPR Compliant
X-ray vision for your Facebook advertising
If you ask Facebook, they’ll tell you all Facebook Ads work great and drive tons of sales.
What they won’t do — and can’t do — is prove their claims with real names, emails, and dollars in your payment processor. And when you try to connect the two…well, you usually find out Facebook is exaggerating.
SegMetrics’ Facebook Advertising Dashboard solves this problem. Get all your critical ad metrics, including complete financials, with lifetime attribution. (Say goodbye to Facebook’s tiny attribution window!)
Everything you need is here in one easy-to-read dashboard perfect for presenting to clients or management.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through Facebook ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from Facebook ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through Facebook advertising
Customers from Ad Spend
The number of customers acquired through Facebook ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from Facebook ads
Average Order Value
The average dollar amount spent per order from Facebook ad customers
Revenue
The total revenue generated from all Facebook ad campaigns
Lead to Customer %
The percentage of Facebook-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through Facebook advertising
Cost per Customer
The average cost to acquire a paying customer through Facebook advertising
Deep Dive
Inside the Facebook Advertising Dashboard Template
Why this Dashboard
Why use the Facebook Advertising Dashboard?
If you’re running Facebook ads, you need more info than what Facebook Ads Manager provides. You need to see actual revenue, real ROAS, and which campaigns drive customers — not just the metrics Facebook wants you to see.
SegMetrics’ Facebook Advertising Dashboard connects your Facebook ad data to real business results.
Who it's for
This dashboard is perfect for:
- Ad buyers running Facebook campaigns who need quick performance insights
- Marketing managers presenting results to clients or leadership
- Agencies that need clean, professional reporting on Facebook ad performance
- Anyone who wants to see their Facebook ads connected to actual revenue and customers
What you can do
What can you do with this info?
Get beyond Facebook’s short attribution window and see true campaign performance. It’s only when you do this that you can truly optimize your Facebook advertising for lifetime revenue. Bottom-line, this dashboard will tell you how well your Facebook Ad campaigns are working – or not.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The Facebook Campaign Advertising Dashboard requires Facebook Ads integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
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Built on your Facebook data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!