Facebook Ads Conversion Tracking

Accurate Campaign Tracking for Facebook Ads

Insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

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Using Facebook With SegMetrics

Facebook Ads offer a variety of ways to advertise your business to ideal customers. They can include page promotions, leads ads, videos and carousels, all shown on users mobile or desktop.

However, clicking a Facebook ad is just the first step in a customer’s journey. SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.

Connecting SegMetrics with your Facebook Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.

When you get started with Facebook Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.

Key Features

  • Multi-purchase attribution – connect each ad click to a whole set of purchases or their subscription revenue
  • 100% traceable data – no more mystery numbers, each reported sale comes with a list of names
  • MOFU and BOFU optimization – see how the traffic from each campaign behaved at later steps
  • Build your ideal dashboard – pull your KPIs into an auto-updating dashboard, ideal for sharing
  • Advanced retargeting lists – export lists of customers based on how they have interacted with your touchpoints
Connect Your Facebook Account

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.

No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.


SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Lead Insights

See Why Leads Become Customers

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Sales Velocity

Track ROI Over Customer Lifetime

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Visitor Journey Tracking

Follow Every Step Your Leads Take

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Just a few of the companies improving their marketing with SegMetrics

Say Goodbye to Excel Exports

Calculating any of your important metrics in Facebook is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your Facebook account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are