Ad Spend Timeline
The total amount spent on Outbrain ads over time
Template created by
Outbrain Advertising
Measure whether your Outbrain native ads generate real pipeline value, not just traffic.
4.7/5 based on 2,374 reviews | GDPR Compliant
X-ray vision for your Outbrain advertising
Outbrain will show you click volumes, engagement rates, and conversions across your native content recommendation campaigns on premium publisher sites.
But like all native platforms, Outbrain’s reporting has a blind spot: it can’t tell you whether those content discovery clicks turned into real dollars in your payment processor. The journey from “recommended article” to “paying customer” remains invisible in their dashboard.
SegMetrics’ Outbrain Advertising Dashboard fills this gap. Get all your critical ad metrics, including verified financials, with lifetime attribution. (Say goodbye to invisible conversions!)
Everything you need, in one clean dashboard.
What's Included
The KPIs you get access to with this dashboard…
Revenue from Ad Spend
The total revenue generated from customers acquired through Outbrain ads
ROAS
Return on ad spend — the ratio of revenue generated to ad dollars spent
Leads
The total number of leads generated from Outbrain ad campaigns
Campaign Detail
A daily breakdown of ad spend, ad clicks, and revenue
Ad Detail
A daily breakdown of ad spend, ad clicks, and customers
Revenue by Date & Campaign
A timeline view showing revenue generated by each campaign over time
Leads from Ads
The number of leads acquired through Outbrain advertising
Customers from Ad Spend
The number of customers acquired through Outbrain ad campaigns
Orders from Ad Spend
The total number of orders placed by customers from Outbrain ads
Average Order Value
The average dollar amount spent per order from Outbrain ad customers
Revenue
The total revenue generated from all Outbrain ad campaigns
Lead to Customer %
The percentage of Outbrain-generated leads who became paying customers
Cost per Acquisition
The average cost to acquire a new lead through Outbrain advertising
Cost per Customer
The average cost to acquire a paying customer through Outbrain advertising
Deep Dive
Inside the Outbrain Advertising Dashboard Template
Why this Dashboard
Why use the Outbrain Advertising Dashboard?
Outbrain places your content as native recommendations on premium publisher sites, driving discovery-based traffic at scale. But native advertising attribution is notoriously difficult — Outbrain’s dashboard shows clicks and engagement, not whether those readers became paying customers.
SegMetrics’ Outbrain Advertising Dashboard connects your content recommendation spend to actual revenue, so you can measure the real business value of native content discovery.
Who it's for
This dashboard is perfect for:
- Content marketers running Outbrain native campaigns to drive qualified traffic at scale
- Performance marketers who need to prove that content recommendation clicks convert to revenue
- Agencies comparing Outbrain’s performance against other channels with apples-to-apples revenue data
- Anyone investing in native content discovery who needs to separate quality traffic from vanity clicks
What you can do
What can you do with this info?
Discover whether Outbrain’s content recommendation traffic is converting into real customers. Go beyond click-based reporting and see the complete path from native content discovery to purchase. Make data-driven decisions about your native advertising budget.
How Often
How often should you use it?
Review this dashboard weekly to monitor campaign performance and optimize ad spend in real time.
Integrations needed
What integrations do you need to use this dashboard?
The Outbrain Advertising Dashboard requires Outbrain integration, your CRM, the SegMetrics tracking pixel, and your payment processor. See our full list of integrations.
More ready-to-use dashboard templates
See all of our 100+ pre-built dashboards
Ad Campaign Performance Overview
Go beyond clicks — see which campaigns are converting real leads in your CRM.
Ad Campaign Performance Deep Dive
Drill into lifetime ad performance across every campaign, ad set, and individual creative.
Facebook Advertising
Connect your Facebook ad spend to real pipeline revenue and stop guessing which campaigns work.
Built on your Outbrain Ads data
This dashboard reads straight from the integration below. Connect it once and the template fills itself in.
How SegMetrics Works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!