Google Ads + Stripe integration

See the Stripe revenue from every Google Ads ad

Join your Google Ads and Stripe data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Google Ads + Stripe accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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Know your true ROAS

Match every Stripe sale to the Google Ads ad that started it

Google Ads reports conversions it can see. Stripe holds the money. SegMetrics joins the two, so return on ad spend is measured against real Stripe revenue, including refunds and repeat purchases.

Google Ads

Advertising

Sends to SegMetrics

  • Ads. Ad spend, clicks and campaign structure for true return on ad spend.
Google Ads setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Stripe

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Stripe setup guide
Joanna Wiebe headshot
Joanna Wiebe
Founder, Copyhackers

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.

Copyhackers
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning
Liana Ling
Liana Ling
CEO, AdSkills

Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.

AdSkills

What you can do with Google Ads and Stripe in SegMetrics

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

  • Discover which ads do and don’t drive sales (no matter how long your funnel)
  • Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
  • Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads
Optimize Ad ROI report in SegMetrics

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.

No more vulnerable 3rd party cookies report in SegMetrics

Further reading on Google Ads and Stripe

Discover the untapped profits hiding in your marketing