
Tracking & Reporting, Ad Tracking
Multi-Touch Attribution: How It Works (With Real Examples)
Multi-touch attribution splits sales credit across every ad, email, and page a buyer touched. See how each model works with a real $997 course sale.
ActiveCampaign + Stripe integration
Join your ActiveCampaign and Stripe data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What ActiveCampaign + Stripe accounts see in SegMetrics
Trusted by 3,000+ Marketers and Agencies


























Opens and clicks are not money. SegMetrics matches every Stripe payment to the ActiveCampaign contact who made it, so you can see the revenue behind each sequence, tag and campaign.
ActiveCampaign
Email Marketing
Sends to SegMetrics
SegMetrics
Joins them into
Stripe
Payments
Sends to SegMetrics

Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.


Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.


With SegMetrics we were able to reduce our cost per acquisition by over 90%

SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Deploy any of these inside SegMetrics with one click.

Tracking & Reporting, Ad Tracking
Multi-touch attribution splits sales credit across every ad, email, and page a buyer touched. See how each model works with a real $997 course sale.

Tools & Recommendations, Tracking & Reporting
Most attribution tools are built for Shopify stores or B2B sales teams. Here is what coaches, course creators and info-product sellers need instead, and how the main tools compare.

Marketing Trends, Tracking & Reporting
AI can analyze your marketing. It can't track it. Learn why ChatGPT and Claude can't replace attribution software, and how to use them together.