Paypal + Stripe integration

See your Paypal and Stripe revenue in one place

Join your Paypal and Stripe data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What Paypal + Stripe accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

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StoryLearning
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Copyhackers
StoryLearning
Bixa Media
AdSkills
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Slidebean
The Email Copywriter
Copyhackers
Data Mania
Quickly Hire
Squadcast
Swyft Sites
ProductLed
Jeff Youngren
Copyhackers
One revenue number

Combine Paypal and Stripe into one revenue report

When sales are split across Paypal and Stripe, no single dashboard shows the whole customer. SegMetrics merges both into one customer record, with lifetime value across every purchase.

Paypal

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Paypal setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Stripe

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Stripe setup guide
Olly Richards, founder of StoryLearning, recommends SegMetrics
Olly Richards
Founder, StoryLearning

For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…

StoryLearning
Lauren Pawell, Bixa Media
Lauren Pawell
Bixa Media

Not only does the software give my clients an accurate idea of current marketing performance, but it also allows them to make more…

Bixa Media
Liana Ling
Liana Ling
CEO, AdSkills

Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.

AdSkills

What you can do with Paypal and Stripe in SegMetrics

VALUE-FOCUSED ADVERTISING

Grow LTV, Not Just One Sale

Short-term conversions don’t guarantee loyal customers. You need to see who sticks around.

SegMetrics shows which ads produce high-value subscribers over time. Put your budget into channels that keep revenue growing.

Minimize churn rates report in SegMetrics

FULL LIFECYCLE ANALYTICS

Track In-App Engagement by Source

Sign-ups aren’t the end of your customer journey. Retention happens inside your app.

SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.

Interaction Insights report in SegMetrics

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

Attributing sales, not just leads report in SegMetrics

Further reading on Paypal and Stripe

Discover the untapped profits hiding in your marketing