Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Paypal Analytics
The Best Paypal Attribution Dashboards
PayPal is often the second checkout button on a page, and the one left out of reporting. SegMetrics connects to it directly and reads payments, refunds and recurring profiles, so PayPal revenue lands inside the same attribution reports as every other processor rather than beside them.
How SegMetrics works
You have questions. SegMetrics has answers.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
How SegMetrics Optimizes Your Paypal Marketing
See the full order picture
Refunds, upsells and order value, joined to the marketing that drove them.
Measure lifetime value
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Find your best segments
Filter by any action or attribute to see which groups convert and which stall.
PayPal is the faster way to send money, make an online payment, receive money and more
PayPal is the faster, safer way to send money, make an online payment, receive money or set up a merchant account. They handle billions of dollars of transactions every year for forward-thinking businesses around the world.
However, revenue doesn’t appear out of thin air. SegMetrics connects your payment data with the rest of your marketing funnel. See where each customer came from and what turned them from a lead into a customer.
Using SegMetrics for your PayPal sales reporting account lets you see the big picture. Discover which ad campaigns attract repeat buyers, and how your email sequence affects subscription revenue.
Get started with SegMetrics, the best reporting tool for PayPal. Go beyond basic dashboards by connecting your marketing to actual money in the bank.
Don’t have Paypal yet? Get Paypal. Or go to your Paypal login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Uncover the hidden profit in every part of your funnel
VALUE-FOCUSED ADVERTISING
Grow LTV, Not Just One Sale
Short-term conversions don’t guarantee loyal customers. You need to see who sticks around.
SegMetrics shows which ads produce high-value subscribers over time. Put your budget into channels that keep revenue growing.
FULL LIFECYCLE ANALYTICS
Track In-App Engagement by Source
Sign-ups aren’t the end of your customer journey. Retention happens inside your app.
SegMetrics imports tags, fields and usage data. See which cohorts stay engaged and why. Optimize retention based on real user behavior.
NO MORE BLIND SPOTS
See Which Ads Actually Sell
Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.
SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.
What syncs with Paypal
Everything SegMetrics reads from your Paypal account, and how the connection is made.
- What syncs
- Payments
- Subscriptions
- Connection
Native integration
A direct, first-party connection — authorise once and data flows automatically.
- Plan level
Basic
Core data sync — available on every SegMetrics plan.
- Category
Payments
Pre-built Paypal dashboards
Deploy any of these inside SegMetrics with one click — they fill themselves in from your Paypal data.
Better Together! Connect Paypal to all your data:
Combine your Paypal data with all the tools you love, and get smarter insights instantly with 130+ integrations.
