Drip is a CRM designed for eCommerce, enabling merchants to deliver the hyper-personalized digital journeys consumers expect while shopping online. Drip brings huge opportunities for stores to build customer loyalty and hit their growth goals.
However, opening an email is just one step in a customer’s journey. SegMetrics joins your nurture sequence to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your Drip reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with Drip and SegMetrics you can see the revenue of every group of leads through every sequence.