
Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics
Miva ecommerce, marketing attribution
HighLevel + Paypal integration
Join your HighLevel and Paypal data in SegMetrics and see which campaigns, emails and offers turn into revenue.
What HighLevel + Paypal accounts see in SegMetrics
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Opens and clicks are not money. SegMetrics matches every Paypal payment to the HighLevel contact who made it, so you can see the revenue behind each sequence, tag and campaign.
HighLevel
Email Marketing
Sends to SegMetrics
SegMetrics
Joins them into
Paypal
Payments
Sends to SegMetrics

This was great information and a phenomenal experience


For the first time ever, SegMetrics gave us full transparency over where our customers were coming from at StoryLearning, untangling an…


SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...
SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Deploy any of these inside SegMetrics with one click.

Monitor deal flow in GoHighLevel — velocity, win rates, and revenue by pipeline stage.

See how your HighLevel workflows nurture leads into buyers — every step of the way.

Track PayPal transactions, revenue flow, and payment trends without digging through reports.

Miva ecommerce, marketing attribution