ActiveCampaign + Paypal integration

See the Paypal revenue from your ActiveCampaign contacts

Join your ActiveCampaign and Paypal data in SegMetrics and see which campaigns, emails and offers turn into revenue.

What ActiveCampaign + Paypal accounts see in SegMetrics

median days to first purchase
0
revenue per lead in 90 days
$0
of revenue from repeat buyers
0%

Trusted by 3,000+ Marketers and Agencies

AdSkills
Lloyd Learning Labs
Copyhackers
StoryLearning
Bixa Media
CourseCareers
Squadcast
Multifamily University
Amanda Hines International LLC
ProductLed
Slidebean
StringKick
The Email Copywriter
Copyhackers
AdSkills
Lloyd Learning Labs
Copyhackers
StoryLearning
Bixa Media
CourseCareers
Squadcast
Multifamily University
Amanda Hines International LLC
ProductLed
Slidebean
StringKick
The Email Copywriter
Copyhackers
Revenue per email

See which ActiveCampaign emails turn into Paypal revenue

Opens and clicks are not money. SegMetrics matches every Paypal payment to the ActiveCampaign contact who made it, so you can see the revenue behind each sequence, tag and campaign.

ActiveCampaign

Email Marketing

Sends to SegMetrics

  • Contacts. People, their attributes and their full activity history.
  • Deal pipelines. Deals and pipeline stages, so long sales cycles stay attributed.
  • Payments. One-off purchases, refunds and order value.
  • Tags. Tags applied and removed over time, with the date of each change.
ActiveCampaign setup guide

SegMetrics

Joins them into

  • One profile per customer, across both apps
  • Every sale matched to the source that started it
  • Lifetime value by source, campaign and offer

Paypal

Payments

Sends to SegMetrics

  • Payments. One-off purchases, refunds and order value.
  • Subscriptions. Recurring revenue, upgrades, downgrades and churn.
Paypal setup guide
Liana Ling
Liana Ling
CEO, AdSkills

Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.

AdSkills
Hunter Hudgens, Automate My Biz
Hunter Hudgens
Automate My Biz

I was struggling to track the journey from lead to customer for my website.

Dr Michelle Lloyd, LLoyd Learning Labs
Dr. Michelle Lloyd
Founder, Lloyd Learning Labs

This was great information and a phenomenal experience

Lloyd Learning Labs

What you can do with ActiveCampaign and Paypal in SegMetrics

SegMetrics Optimizes

Your Email Funnels

Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.

With SegMetrics you can:

  • Track the financial impact of every email and every funnel you send
  • Discover the exact messaging and offers that turn engagement into revenue
  • Optimize your funnels for different segments, no matter how long your customer journey
Optimize Email Funnels report in SegMetrics

DIAGNOSTIC SEGMENTATION

Filter your leads by any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

Filter your leads by any action or attribute report in SegMetrics

GROW AVERAGE ORDER VALUE

Maximize LTV with Upsell Insights

Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.

SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Optimizing nurture sequences report in SegMetrics

Further reading on ActiveCampaign and Paypal

Discover the untapped profits hiding in your marketing