Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like were hailed as the greatest thing to happen to social media and PPC since Bing Crosby tap-danced with Danny Kaye. URL Shorteners gave us a ton of benefits. In one simple URL we could: Track how many people clicked Where it was shared from Append UTM values and easily manage all […]

Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there‚Äôs proof that advertising has been around since before modern history. The Egyptians used papyrus to make sales messages and wall posters; the ruins of Pompeii feature political campaign ads. Yet the industry today looks much different than it did in the pre-modern era… and it continues to evolve. […]

Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this cornerstone of ad tracking has been in a serious case of on-again-off-again over the last few months. So, can you use Dynamic URL Parameters, and are they going to help you make better ads? The […]