Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Ads
Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…

 
Ads
Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

 
Facebook
Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…