Accurate Google Ads Analytics

Build Ad Attribution Dashboards for Google Ads

Integrate Google Ads with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.

How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

How SegMetrics Optimizes Your Google Ads Marketing

Optimize Ad ROI

Boost ad ROI by analyzing lifetime performance to enhance ad spend.

Optmize your audience

Train the ad platform AIs to optimize your traffic by feeding them enhanced sales data you can only get from SegMetrics.

Get in front of customers when they're searching for businesses like yours with Google Ads

Google Ads offer a variety of ways to advertise your business to ideal customers.
This includes:

Page promotions
Leads ads
Videos and carousels
Mobile or Desktop views
All shown on users mobile or desktop.

Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours.

However, clicking a Google ad is just the first step in a customer’s journey.

SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.

Connecting SegMetrics with your Google Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion.

No matter how long or complex your funnel, SegMetrics will put the pieces together.

When you get started with Google Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.

Don't have Google Ads yet?

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Google Ads login.

Need help? Ask questions in our in-app support.

Trusted by 3,000+ Marketers and Agencies

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Uncover the hidden profit in every part of your funnel

SegMetrics Optimizes

Your Ad ROI

Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.

With SegMetrics you can:

Discover which ads do and don’t drive sales (no matter how long your funnel)
Optimize your ROAS by focusing on ads with the best lifetime ROI, not just clicks
Feed accurate conversion data back to the ad platforms to improve targeting and scale your ads

NO MORE BLIND SPOTS

See Which Ads Actually Sell

Short attribution windows hide your most profitable ads. If your leads need time to decide, you can’t see which campaigns lead to real revenue. That means wasted spend and missed opportunities.

SegMetrics reveals which campaigns drive actual sales — no matter how long they take to nurture. Connect with Infusionsoft, HubSpot, HighLevel, or any CRM. Gain clarity on your true ROI, and put your budget where it makes the biggest impact.

PRIVACY-COMPLIANT

No more vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.

Better Together! Connect Google Ads to all your data:

Combine your Google Ads data with all the tools you love, and get smarter insights instantly with 130+ integrations.