While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open rates from the Campaign Builder. In fact, traditionally the only way to track email opens in an auto-responder sequence is to pull a pivot table from the email reports.At least until now — with a great trick from Mike Doughty — that allows you to tag each contact who opens your email so that you can analyze the effeciveness of your auto-reponder sequences, and even run a secondary sequence for those that opened your email (or those who didn’t).Finally the power of broadcast segmentation for all your automated funnels.Mike has put up a quick walk-through video of how to set up the links — or you can follow along with the instructions below.There are three main steps that you’ll need to do to set up the email tracking:Create an Automation Link to tag people with the appropriate tagCreate an Open-Tracking pixel for your emailsInsert that pixel into each of your emails that you want to trackSo let’s get started!Create Your Automation LinkThe Automation link is the magic sauce that lets you attach a tag to anyone who visits that link.Go to Marketing > Settings > Automation Links > Automation LinkClick on “Create Link”Name Your Automation Link following your existing tagging strategy: (SEQUENCE_NAME-Email-#-Click)Ignore any other fields on this pageCopy your link name and save it for later (we’ll use that soon)Click SAVEAfter you save, the ACTIONS tab will appear. Click the ACTIONS tabSelect “Apply \/ Remove Tag” from the Actions listClick “Create New Tag” underneath the available tags (Unless you will be using an existing tag)Create a new tag with the same name as the Automation Link that you created in step 3 (SEQUENCE_NAME-Email-#-Click)Select your Prospect CategoryClick “Create Tag”Click Save on the Actions MenuClick Save on the Automation Link pageCreate your Open-Tracking pixelIn order to track email opens, Infusionsoft uses an invisible pixel that tracks whether the email was viewed or not. We’re going to use the same idea with our custom Automation Link.Open your Automation Link by clicking on the [Edit] link on the Automation Link page.(Marketing > Settings > Automation Links > Automation Link).If you still have your Automation Link edit page open from when you were creating it, congrats, you’re a step ahead!Copy the URL from the browser window. It should look something like this:https:\/\/ex123.infusionsoft.com\/SystemEmailLink\/manageSystemEmailLink.jsp?view=edit&ID=96&global=true&popup=true&campaignId=0In the URL, you’ll see a part that says ID= SOME NUMBER. Copy JUST that number.Now, copy the image code below:<img src=“~Link-[YOUR-LINK-NUMBER]~” alt=“” width=“1” height=“1” \/>Replace YOUR-LINK-NUMBER with the number you just copied.Now we’re ready to set up your email!Create the Tracking EmailGo to the email that you want to track opens onMarketing > Campaign Builder > Campaign > Sequence > EmailClick the Snippets Tab from the email editor menuDrag the HTML snippet somewhere at the end of your emailPaste the Image Code from step 4 above into the text areaClick SaveBoom! Good to go!Aaaand you’re done. Whenever someone opens your email they’ll be automatically tagged in Infusionsoft. You can then set up a separate sequence to deal with people who open (or don’t open) your emails, and track your open and conversion rates by tag in an analytic tool like SegMetrics.Got any other awesome tips? Please leave them in the comments!