Twitter Ads offer a variety of ways to advertise your business to ideal customers. Create a solution-focused campaign, set-up a subscription to automatically promote your account with Promote Mode, connect with experts who provide agency-level solutions.
However, clicking a Twitter ad is just the first step in a customer’s journey. SegMetrics, connects that click to the rest of your funnel, including purchases made weeks, months or years later.
Connecting SegMetrics with your Twitter Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with Twitter Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.