TikTok Ads offer a variety of ways to advertise your business to hungry new customers on one of the world’s most unique social media sites. Using TikTok, you can tap into unique engagement solutions and immersive formats to brilliantly and creatively connect with the people that want to hear YOUR voice.
However, getting a click on a TikTok ad is just the first step in a customer’s journey. SegMetrics, connects that TikTok click to the rest of your funnel, including purchases made weeks, months or years later.
Connecting SegMetrics with your TikTok Ads account allows advertisers to calculate their return on ad spend based on the lifetime value attribution, not just an immediate conversion. No matter how long or complex your funnel, SegMetrics will put the pieces together.
When you get started with TikTok for Business Ads and SegMetrics, you can start tracking campaigns in terms of their larger impact on your business. With the tools to see everything from subscription revenue to email clicks to refund rates, you can finally get a holistic analytics view of your entire marketing funnel.