“Welcome to the post-launch economy!”
Course launches aren’t dead — but they’re definitely not what they used to be. Do you know the new webinar playbook for growth?
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Abi Prendergast — evergreen funnel expert and author of “Day #1 Evergreen” — to break down why the old launch formulas are burning out teams, how evergreen webinars are evolving (and still converting), and how to optimize evergreen funnels for ongoing growth.
If you’re a course creator, coach, or marketer tired of stressful launches, this episode walks you through a smarter, more sustainable sales engine.
Meet Abi Prendergast
Abi Prendergast is the founder of Apt Content, where she helps course creators grow revenue through high-converting evergreen funnels. Abi works with coaches, creators, and online educators to build webinar funnels that feel human, sell consistently, and scale without the stress of constant launching. She’s also the author of Day #1 Evergreen, a practical guide to building sales systems that convert from day one.
You can find Abi on LinkedIn or at Apt Content.
Show Notes
[00:00] Meet Abi
[01:50] Welcome to the post-launch economy
[05:01] Breaking down the webinar playbook
[07:10] Do people care if webinars are live?
[11:12] The #1 most important aspect of any webinar
[12:16] Building evergreen webinars from Day 1
[15:35] The data benefits of evergreen
[17:14] Segmentation-benefits of evergreen
[18:05] Ongoing customer research with evergreen
[21:31] Optimizing evergreen funnels with fresh voice of the customer
[22:54] Testing strategy for evergreen webinars
[27:00] Prioritizing funnel improvements
[30:19] Should you build webinars for each segment?
[32:28] Marketing shibboleths
[35:14] Live and evergreen funnel hybrids
[41:00] Should you use an open or closed cart?
[45:21] What does it mean when prospects object to price?
[47:40] How to find Abi Prendergast
Tools & Resources Mentioned
- Ad Platforms: Facebook Ads, Google Ads
- Abi’s Book: Day #1 Evergreen,Â
- People: Joanna Wiebe, Jeff Walker
- Analytics: SegMetrics
About Data Beats Opinion
Data Beats Opinion is SegMetrics’ monthly podcast exploring what’s actually working in growth and marketing today. Host Keith Perhac, founder of SegMetrics, sits down with domain experts to uncover practical strategies you can implement — not just theory.
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