"There's no reason to be stuck — ever again."
If you’re a technical or non-creative founder who stalls on content, this episode is for you. “Marketing” doesn’t have to mean chaos, thrashing and a dozen half-finished ideas.
We dig into the exact routines Tiny Seed alum Colleen Schnettler uses at her start-ups — SaaS Marketing Gym and Simple File Upload — to consistently promote her companies without living on social or burning out. You’ll learn how to pick one primary channel and go deep, build a weekly cadence that survives real life, and batch work like an engineer so you actually publish.
What you’ll discover:
- Tricks for approaching founder-led marketing systematically
- How to use content pillars and content buckets to unlock unlimited content ideas
- The good, bad and ugly of AI & marketing today
- How to workshop thought leadership ideas with AI
A calmer, higher-signal marketing system starts here.👇
Meet Colleen Schnettler
Colleen Schnettler is the co-founder of SaaS Marketing Gym, where she helps technical founders build simple, repeatable marketing engines that ship. A longtime Ruby on Rails developer turned founder, she launched Simple File Upload and brings an engineer’s clarity to positioning, content cadence, and channel focus. Colleen is a TinySeed alum, known for turning scattered ideas into execution systems that compound.
Connect with Colleen on LinkedIn or via SaaS Marketing Gym.
Show Notes
[00:00] Meet Colleen
[01:36] Why marketing is so hard for technical founders
[04:33] Ideas vs execution
[07:06] Colleen’s system for creating LinkedIn content
[11:47] Is marketing a 2nd tier activity?
[13:51] How to measure the success of your social media
[15:57] The Facebook algorithm change
[17:54] Founders on YouTube
[19:38] Too old for TikTok?
[21:28] AI & outbound
[22:20] Where are your prospects hanging out?
[25:20] AI-generated user-generated content
[26:53] Marketing opportunities with AI
[30:17] Speed vs building in public
[34:13] Using AI in content generation
[38:40] How to find Colleen Schnettler
Tools & Resources Mentioned
- Social & Video Platforms: LinkedIn, YouTube, TikTok, Facebook, X, Bluesky, Discord.
- Companies & Products: SaaS Marketing Gym, Simple File Upload, SegMetrics.
- AI & Writing Tools: ChatGPT, Claude.
- People & Brands: Joanna Wiebe, Wirecutter, Domino’s.
- Accelerators: TinySeed.
About Data Beats Opinion
Data Beats Opinion is SegMetrics’ monthly podcast exploring what’s actually working in growth and marketing today. Host Keith Perhac, founder of SegMetrics, sits down with domain experts to uncover practical strategies you can implement — not just theory.
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Data beats opinion. Growth beats guesswork. 🚀
