"Is your website just a billboard?"
If your site treats all of your visitors the same, you’re missing a massive opportunity.
In this episode of Data Beats Opinion, Brennan Dunn pulls back the curtain on how a fully-personalized website works. Along with some of the advanced strategies that are surprisingly easy (and feel like magic to visitors).
You’ll learn:
- How to find hidden leaks in your marketing
- How to design questionnaires that get 80+% completion rates
- Shifting from generic funnels to customized product orbits
- Advanced personalization & segmentation tricks
Join host Keith Perhac, founder of SegMetrics, and Brennan as they talk through the future of website personalization.
Meet Brennan Dunn
Brennan Dunn is the founder of RightMessage, a platform that helps SaaS and Creator businesses personalize their websites and emails based on who’s visiting. He’s spent years helping marketers move beyond one-size-fits-all funnels by using zero-party data, real-time segmentation, and smart automation to deliver more relevant, higher-converting customer experiences.
Connect with Brennan via LinkedIn or RightMessage.
Show Notes
[00:00] Meet Brennan
[01:45] How personalization works
[03:57] The power of segmentation
[06:53] Seeing your audience as individuals
[08:49] The cause of generic copy
[11:01] It doesn’t take much personalization…
[13:00] Surveys don’t work. Do this instead.
[17:10] Why open data tools give you more power
[18:10] How to handle underperforming segments
[21:05] Product orbits vs product funnels
[23:26] Advanced personalization marketing
[27:08] Integrating personalization tools
[28:50] How to market really powerful tools
[31:54] Advanced ad personalization tactics
[35:11] Cross-device syncing — oh yeah!
[36:49] Improved affiliate attribution
[38:22] The power of a scalable personalization engine
[40:18] How is AI changing advertising & marketing?
[47:23] The future of marketing
[48:49] How to find Brennan
Tools & Resources Mentioned
- Marketing Tools: Hubspot, ActiveCampaign, Google Ads, Facebook Ads, ChatGPT
- Programming Languages: Liquid
- People: Ramit Sethi, Justin Welsh, Pat Flynn, Patrick McKenzie
- Personalization: RightMessage
- Analytics: SegMetrics
About Data Beats Opinion
Data Beats Opinion is SegMetrics’ monthly podcast exploring what’s actually working in growth and marketing today. Host Keith Perhac, founder of SegMetrics, sits down with domain experts to uncover practical strategies you can implement — not just theory.
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