“What if your online course was unforgettable?"
Be honest: How often do you revisit — let alone retain — digital content you consume online? Courses, PDFs, emails, blog posts?
Your answer is likely “very little”. And the same is true for your students and customers!
And AI content is only making this problem worse.
In this episode of Data Beats Opinion, we tackle this problem head on with Jake Ruzi, “the notebook guy”. He offers a refreshingly different approach to building brand loyalty, driving course success rates and making connections online.
Meet Jake Ruzi
Jake Ruzi – aka, “the notebook guy” – helps businesses drive engagement, retention and brand loyalty with thoughtfully crafted notebooks and other physical items. Jake partners with founders to create bespoke physical notebooks, collaborating end-to-end (concept, design, print, fulfillment), and wow their customers.
Connect with Jake at jakeruzi.com or on his YouTube channel.
Show Notes
[00:00] Meet Jake
[01:50] What you lose when you go digital
[3:42] The biggest objection to thinking on paper
[6:46] How to think and learn in the age of AI
[8:46] Stationary that helps your customers learn and engage
[14:22] Is your product or website well-designed? Here’s the test
[15:14] Making a great workbook: Behind the scenes
[17:28] Why course creators should add physical workbooks to their courses
[20:59] Memorization hack
[22:32] How to surprise, delight and engage your customers
[24:38] Physical books vs PDFs: Which is better?
[27:50] How to make your online courses stand out for $20
[31:08] TikTok trend: Snail mail clubs
[32:10] Curation and physicality are the future
[37:20] Finding YOUR unique method as a creator
[41:39] How having a structure gives you MORE flexibility
[46:02] Productivity’s big unspoken problem
[49:22] The power of space
[51:22] How to find Jake Ruzi
Tools & Resources Mentioned
- Social Platforms: YouTube, Instagram, TikTok
- Knowledge & Productivity Tools: Notion, Google Docs, Apple Notes, Evernote, Obsidian, Dropbox
- People: Michael Hyatt, Danielle LaPorte, Tiago Forte, The Mandalorian
- Companies & Products: SegMetrics, Apple, Kit (Craft + Commerce)
About Data Beats Opinion
Data Beats Opinion is SegMetrics’ monthly podcast exploring what’s actually working in growth and marketing today. Host Keith Perhac, founder of SegMetrics, sits down with domain experts to uncover practical strategies you can implement — not just theory.
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