New Feature: Analytic Insights

They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.

 - Dilbert by Scott Adams

I don’t think we’ve seen any negative effects….

But you know who definitely is not seeing any negative effects?

You. Our intrepid SegMetrics users.

This week we’re announcing Analytics Insights — an easy way to get instant insights into your data, create reports understand your marketing with a single click.

Analytics Insights makes it easier to discover what’s important in your data and then take meaningful action. The insights panel lets you see insights generated by SegMetrics, and lets you dive deeper into your data.

Insights explain trends, changes, and opportunities that can impact your business. For example, SegMetrics might provide an insight about an unusually low number of new users, giving you the opportunity to address the acquisition of new users before that decline turns into a long-term trend.

You can also use insights to ask questions about your data. If you don’t want to analyze data in the context of your reports, or create complicated filters to view the raw data, you can simply ask Intelligence things like:

  • What is my conversion rate for new leads this month?
  • What are my top products in terms of revenue?
  • How long does it take people to purchase?

You can check out the full documentation here, or sign in to your SegMetrics account to get instant access!

We’d love to hear your feedback on Insights, as we’re looking to expand the automated insights as well as creating custom insights based on our internal metrics.


What’s Next?

We’re kicking off our big update season, and we have some amazing new features coming down the pipeline, including more native integrations, link tracking managers and more!

In the meantime, stay updated with the latest releases and improvement by joining our newsletter. Questions? Comments? Send them over to hi@segmetrics.io

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.