Most lead-gen forms are great at one thing: counting responses. You get a number, a spreadsheet fills up, and everyone nods at the growing pile of submissions.
But a submission is not a sale. And a form that collects 200 leads a month tells you nothing about which of those leads actually became paying customers, or which campaign sent them your way in the first place.
That gap is exactly what we set out to close with our newest integration.
Weavely Integration with SegMetrics
A Weavely user asked whether the two platforms could talk to each other. So the Weavely team built it, and we are glad they did, because the pairing solves a problem that shows up in nearly every marketing stack we look at.
Weavely is an AI form builder. You describe the form you want in plain language, or hand it a document or voice note, and it produces a polished, working form in seconds. It handles multistep flows, conditional logic, answer piping, and, most relevant here, lead qualification quizzes.
SegMetrics does the part that comes after the form. We connect every submission back to the campaign, channel, and touchpoint that produced it, then follow that lead all the way to revenue.
Put the two together and your forms stop being a place where data goes to sit. They become the front door to a revenue attribution engine.
Where the lead quiz functionality changes the game
This integration is more than a data pipe. It pairs especially well with Weavely’s scoring quizzes.
Here is the difference. A standard form captures contact details. A scoring quiz captures intent. It asks the questions that separate a curious browser from a serious buyer, then scores and segments the respondent right inside the form.
On its own, that scoring tells you who looks promising. What it cannot tell you is whether those promising-looking leads ever paid you, or which of your channels is quietly delivering them. That is the piece SegMetrics adds.
So the flow becomes:
- A visitor lands on your Weavely quiz and gets scored and segmented at the moment of capture.
- That submission flows into SegMetrics, tagged with the full attribution story behind it.
- You see not just which leads scored well, but which ones turned into revenue, and which channel earned the credit.
You are no longer guessing whether your high-scoring leads are the ones actually opening their wallets. You can see it.
What you can do with the two together
With Weavely and SegMetrics connected, you can:
- Qualify leads at the point of capture. Weavely’s scoring quizzes sort and segment respondents while they are still filling out the form, so a lead arrives already ranked.
- Attribute every submission to the campaign that drove it. SegMetrics ties each form fill back to its true source, first touch through last, instead of collapsing everything into a vague “direct” or “referral” bucket.
- See which forms and which leads actually generate revenue. Not responses. Not clicks. Revenue. You will know which lead-gen forms pay for themselves and which ones just look busy.
Why this matters for how you spend
The reason attribution is worth the effort is simple: it tells you where to put your next dollar.
If you are running lead quizzes across several channels, some of those channels are sending you leads that convert and some are sending you volume that never pays off. Without revenue attribution, both look identical in your form dashboard. A lead is a lead is a lead.
Once Weavely data flows into SegMetrics, that illusion breaks. You can finally separate the channels that deliver revenue from the ones that only deliver responses, then move your budget accordingly. That is the whole point of measuring in the first place.
Getting started
If you are already capturing leads with Weavely, connecting it to SegMetrics takes just a few steps, and it is especially worth doing if you are running scoring quizzes. Channel your form data from Weavely directly into SegMetrics, and let your attribution reporting do the rest.
Then the next time someone asks which of your forms is actually driving the business, you will have an answer that goes deeper than a response count.
Not a SegMetrics customer yet? Start your free trial and see which of your lead sources are actually profitable.
