Data Beats Opinion

by SegMetrics

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Tools & Recommendations

The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform, it’s not the perfect fit for every business. Whether you’re looking for more flexibility, fewer transaction fees, or deeper marketing insights through SegMetrics, the good news is that there are several strong contenders available in 2025.

Denise Cullom

Marketer @ SegMetrics

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All Marketing Advertising Innovators

Article

What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Denise Cullom

Marketer @ SegMetrics

Article

Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Denise Cullom

Marketer @ SegMetrics

Article

Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Denise Cullom

Marketer @ SegMetrics

Article

How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

Denise Cullom

Marketer @ SegMetrics

Tools & Recommendations

5 marketing analytics software that fuel your growth

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

Denise Cullom

Marketer @ SegMetrics

Growth Strategies

8 Tips for Scaling Your Content Creator Business

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

Denise Cullom

Marketer @ SegMetrics

Article

8 Tips for Scaling Your Coaching Business and How to Track Progress

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

Denise Cullom

Marketer @ SegMetrics

Article

The 5 Best CRMs for Lead Tracking and How to Maximize Their ROI

When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…

Denise Cullom

Marketer @ SegMetrics

Article

How to Build a Powerful Marketing KPI Dashboard in 5 Simple Steps

Marketers need more than just a collection of numbers - they need actionable insights. A Marketing KPI Dashboard is a…

Denise Cullom

Marketer @ SegMetrics

Article

7 Must-Know Marketing Metrics to Track for Higher ROI

A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today's competitive online environment, businesses…

Denise Cullom

Marketer @ SegMetrics