If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform, it’s not the perfect fit for every business. Whether you’re looking for more flexibility, fewer transaction fees, or deeper marketing insights through SegMetrics, the good news is that there are several strong contenders available in 2025.
In this guide, we’ll explore the top Shopify alternatives that integrate seamlessly with SegMetrics, allowing you to unlock advanced revenue attribution, customer lifetime value tracking, and in-depth campaign performance analytics.
Why Look for a Shopify Alternative?
Before diving into the alternatives, it’s helpful to understand why businesses make the switch:
- Cost Savings: Shopify’s monthly fees and transaction costs can add up fast.
- Flexibility: Some businesses need more design or backend control.
- Advanced Attribution: Many platforms don’t natively offer advanced marketing analytics.
- Feature Requirements: Needs like B2B functionality, custom checkouts, or digital product delivery can be limiting.
- SegMetrics Compatibility: If you’re serious about tracking marketing ROI, you need a platform that works with SegMetrics.
Let’s dive into the top Shopify alternatives in 2025.
1. Miva eCommerce
Best for: Established businesses looking for flexibility, customization, and B2B functionality
Miva eCommerce is one of the most powerful and flexible platforms for serious online retailers. Unlike Shopify, which uses a templated system and app-based customization, Miva offers a fully extensible framework designed to meet the demands of mid-size to enterprise-level businesses. It’s ideal for brands that require custom workflows, intricate product catalogs, or hybrid B2B/B2C selling models.
What is Miva eCommerce?
Miva eCommerce is a SaaS based platform built for scalability and deep customization. It allows you to build dynamic, personalized shopping experiences while maintaining total control over your storefront. Unlike many plug and play platforms, Miva enables full access to the underlying code, making it the preferred choice for developers and marketers who need granular control over design and performance.
Key Features:
- Advanced inventory and order management tools
- Real time pricing and customer specific catalogs
- Custom B2B workflows and multi-level user roles
- Mobile optimized and ADA compliant templates
- PCI compliant cloud hosting with built-in security
- API integrations with major CRMs, ERPs, and fulfillment platforms
Why Miva eCommerce Is a Strong Shopify Alternative
Why it’s a strong Shopify alternative: If you’ve hit the ceiling with Shopify in terms of flexibility or functionality, Miva eCommerce opens the door to full customization without compromising on performance. It’s built for businesses with complex needs that can’t be solved by Shopify apps or workarounds. Miva also supports full internationalization, custom tax structures, and wholesale pricing without additional plugins.
When integrated with SegMetrics, Miva becomes even more powerful. You’ll gain full visibility into your marketing funnel, from first click ad engagement all the way through to purchase, repeat orders, and long term customer value.
Use Cases for Miva eCommerce:
- B2B brands needing role-based pricing and advanced user permissions
- Subscription based sellers who want full control over billing cycles and upsells
- Manufacturers looking for built-in product configurators or large SKU management
- Retailers transitioning off legacy systems like Magento or custom-built platforms
2. BigCommerce
Best for: Fast-scaling and enterprise businesses
BigCommerce is a strong contender for businesses that want built in eCommerce tools without relying on tons of plugins. It offers powerful native functionality and is ideal for multi-channel and international selling.
Key Features:
- No transaction fees
- Headless commerce capabilities
- Multi-storefront support
- Native B2B features
Why it’s a strong Shopify alternative: With fewer limitations on backend customization and robust SEO features, BigCommerce gives merchants the tools to scale. It integrates easily with SegMetrics, enabling advanced tracking of marketing spend and real revenue attribution.
3. Shift4Shop (formerly 3dcart)
Best for: Cost conscious businesses wanting full control
Shift4Shop offers a powerful suite of features without the high fees. If you use Shift4’s payment processing, you get the full platform at no monthly cost, which is a huge advantage for businesses on a budget.
Key Features:
- No monthly fee (with Shift4 processing)
- Built-in SEO and marketing tools
- Support for digital and physical products
- Dozens of free themes and templates
Why it’s a strong Shopify alternative: Shift4Shop offers a lower cost entry point with professional features and open development tools. With SegMetrics integration, users can access rich data insights and ROI reports across campaigns.
4. WooCommerce
Best for: WordPress users and content driven stores
WooCommerce is an open source WordPress plugin that turns your website into a fully functional online store. It’s highly customizable and ideal for businesses that rely heavily on content marketing.
Key Features:
- Total design freedom
- Hundreds of plugins and extensions
- Strong SEO and blogging support
- Community support and frequent updates
Why it’s a strong Shopify alternative: You’re in full control of your data, design, and functionality. WooCommerce works perfectly with SegMetrics to track campaign ROI, first-click attribution, and recurring revenue from subscriptions.
5. Wix eCommerce
Best for: Small businesses and solo entrepreneurs
Wix has evolved into a capable eCommerce platform for small-to-mid-sized stores. Known for its ease of use, Wix combines web design with product management in an intuitive interface.
Key Features:
- Drag and drop editor
- Built in marketing tools
- Abandoned cart recovery
- Support for subscriptions and bookings
Why it’s a strong Shopify alternative: Wix is great for businesses who prioritize speed, simplicity, and design. Through SegMetrics, users can track marketing channels, sales attribution, and customer journeys without touching code.
6. Sellfy
Best for: Creators and digital product sellers
Sellfy is designed for creators who want to sell digital downloads, subscriptions, and physical goods. It’s one of the most straightforward platforms for launching a store quickly.
Key Features:
- Support for digital, physical, and print on demand
- Built in email marketing
- Embed checkout on existing websites or social media
- Pay what you want pricing options
Why it’s a strong Shopify alternative: Sellfy is especially useful for content creators, musicians, writers, and digital product sellers. With SegMetrics, creators can measure ad effectiveness, email conversions, and revenue per subscriber.
How SegMetrics Adds Value to These Platforms
All six platforms integrate with SegMetrics, unlocking access to powerful marketing insights that help optimize your business:
- Connect ad spend to revenue across platforms like Google Ads, Meta, TikTok, and email campaigns
- Segment customers by behavior, ad source, or LTV for smarter targeting
- Measure true ROI using first-click, last-click, and full-funnel attribution models
- Identify top performing campaigns in real time to allocate budget efficiently
Whether you’re using WooCommerce’s content first approach or Miva eCommerce’s enterprise tools, SegMetrics turns your data into actionable insight.
Real World Use Cases
A digital creator using Sellfy connected SegMetrics and discovered that 70% of her revenue came from a single email automation…not ads. She reinvested in email growth and doubled revenue in 90 days.
An agency running BigCommerce stores for clients used SegMetrics to prove which PPC campaigns drove high LTV customers, not just first purchases, leading to higher ad budgets and retention.
A mid-sized retailer on Miva eCommerce used SegMetrics to segment buyers who found them through organic search vs. paid ads. They redesigned the homepage for search traffic and improved organic conversion rates by 28%.
FAQs: Shopify Alternatives
Is Shopify the best platform for beginners? Yes, it’s easy to use, but platforms like Wix or Sellfy are even simpler for small stores or digital creators.
Can I migrate from Shopify without losing data? Yes. Most platforms offer migration tools or services, and SegMetrics helps you retain historical attribution data.
Which Shopify alternative is best for B2B? Miva eCommerce and BigCommerce offer robust B2B functionality, including pricing tiers and custom workflows.
How does SegMetrics improve eCommerce analytics? It connects ad spend to real revenue, tracks full customer journeys, and identifies what’s actually working in your funnel.
Choosing the Best Shopify Alternative for Your Business
Here’s a quick comparison to help you decide:
| Platform | Best For | Pricing Model | SegMetrics Integration |
| Miva | Enterprise, B2B, custom workflows | Custom Quote | Yes |
| BigCommerce | Scaling brands, multi-store setups | Tiered monthly plans | Yes |
| Shift4Shop | Budget-conscious, no monthly fee | Free w/ payment proc. | Yes |
| WooCommerce | Content-focused, dev-savvy teams | Free + Hosting | Yes |
| Wix | Solopreneurs, design-first brands | Tiered monthly plans | Yes |
| Sellfy | Digital creators, quick setup | Flat monthly pricing | Yes |
Conclusion
If you’re looking for an alternative to Shopify, the options above offer more flexibility, better pricing, and deeper attribution capabilities with SegMetrics. From enterprise level platforms like Miva eCommerce to creator focused tools like Sellfy, each alternative gives you unique advantages depending on your business model.
When paired with SegMetrics, you gain the ability to:
- Accurately attribute sales to the right channels
- Track the full customer journey
- Measure ROI from every marketing campaign
- Segment your audience based on real behavior and value
- Optimize every dollar you spend on marketing
So before you default to Shopify, explore the alternatives and make sure your marketing data works as hard as you do.
Need help setting up SegMetrics with your current platform? Book a demo and see what you’ve been missing.
