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by SegMetrics

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UTM Essentials: The 80/20 Guide

What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where your website traffic, conversions, and revenue are coming from. (UTM is short for “Urchin Traffic Module,” Urchin being the name of a company Google acquired.)
Ryan Johnson
Marketer @ SegMetrics
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