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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Google Analytics 4: The Good, The Bad, and One Way Forward.

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was the Swiss army knife of digital marketing tools. It sliced, diced, and gathered a wealth of data to guide your marketing strategies. 
Ryan Johnson
Marketer @ SegMetrics
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