Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


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19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

Give Yourself a Head Start with a Mastermind Beta Launch

One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…

How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…

Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…

Are you looking for product promotion in all the wrong places?

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…

The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product…

How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…

Email Marketing Success – Work at It and Learn from It

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…

How To Deal With Competitors In Your Space – Your Perspective Matters

Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…

Are You Wearing Too Many Hats?

Think of some of the big-name online personalities you know and follow. They seem like they can do just about…

What To Get Started With Today?

Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…

Does Last Touch Attribution Hold Up Today

Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…

Boost Your Design Confidence! Insights For Non-Designers From Jane Portman of UI Breakfast

How confident are you with your design choices? As a non-designer, it can be positively overwhelming to make design decisions.…

The Definitive Guide to the Software & Services You Need to Start Selling Information Products – 2nd Edition

Are you looking for your perfect Tech Stack to start selling information products? Well, you have come to the right…

How to Build an Audience Around Your Book

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…