Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money.
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Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…
Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…
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As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…
As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…
Every marketer knows how important it is to constantly improve a website and track the results of your work. If…
Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…
Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…
We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…
So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…
Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…
You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.