Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Thomas Smale
Article
Turning a college hustle into a successful business – with Thomas Smale

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…

 
Offline Conversions
Article
How to Cut Your CPA by 24% Using Advanced AI Training

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…

 
Article
5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…

 
ad platform, automations
Article
Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…

 
Article
Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…

 
ad platform, automations
Article
Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…

 
Article
How eCommerce Marketers Restore Their Profit Margins with SegMetrics

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…

 
Article
Seg vs GA: Comparing funnel and website analytics

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…

 
identifying wasted ad budget
Article
How an online course entrepreneur found her funnel’s flaws with SegMetrics

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…

 
Article
The iOS14 Update – What it means for digital marketers

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…

 
Article
9 Must-Have CRO Tools To Use And Track Results in 2020

Every marketer knows how important it is to constantly improve a website and track the results of your work. If…

 
Article
The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business.  So of course, there are countless articles about elements such as improving…

 
Article
A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

 
Article
Building Marketing Funnels that Convert – in 90 Minutes

We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…

 
Article
Outsourcing Work Costs More than You Imagine

So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…