Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.


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The psychology behind why people don’t value PDFs, no matter how great the content

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Tackling Price Objections: What to do if you’re hearing your prices are too high

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

Get Your Customers to Buy Now with These Time-Tested Action Tactics

"The best thing about waiting until the last minute is that it only takes a minute." —Wake Forest If there’s…

The Definitive Guide to the Software & Services You Need to Start Selling Information Products

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

Which Type of Email User Are You?

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…

Customer Service Strategies from the World’s Best (and Worst) Companies

At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…

How Email Segmentation Could Boost Your Retention

Every business wants to ensure they have good retention rates, how can segmenting your list help?

4 Tips To Boost Your Email List Quality

Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?

How To Create A Welcome Email Series That Works

Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.

Getting Noticed In The Age Of Content Fatigue

Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies...

4 Critical Metrics Hiding in Your Infusionsoft Account (and How To Uncover Them)

Over 40,000 users have signed up for Infusionsoft, and it's understandable why. Infusionsoft provides businesses with a stellar way to…